The future of Construction Marketing in the UK…

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Social Media and Digital Marketing

Despite the continued bad news about construction companies going into administration and continued layoffs, the future looks promising…

Here’s an update from CIMCIG…

CIMCIG conference reaches 54,000

30/11/2010

You can still see the comments – visit twitter.com, and search for #cimcig10 (a “hashtag”, which is a way of marking content so it can be found later).

Construction PR and marketing specialist Paul Wilkinson added, “The latest Web 2.0 applications cost little to deploy and are increasingly available via a mobile phone – both attractive in todays construction industry. Used alongside conventional PR and marketing tactics, they can really help construction businesses highlight their specialist skills and knowledge, and build word-of-mouse recommendations of their companies.”

Kirstie Colledge of Simply Marcomms, one of the speakers at the event, comments, “The online conversation around the event (#cimcig10) is evidence that in the space of 12 months, the construction industry is not only embracing all forms of digital marketing, but in many cases, leading the way when it comes to online engagement.”

CIMCIG Chair, Ian Exall, expressed his delight at the level of industry attendance, the evident expertise of the professionals presenting and the social media buzz that ensued during and following the conference.

The comprehensive seminar sessions addressed the digital future for construction marketing focussing on: effective website construction; SEO; data collection and analytics; reputation management; direct email and newsletters; blogging for profit; paying for ads; utilising social media tools and concluded with Integration, factoring digital communications as part of your marketing plan.

CIMCIG are planning a number of Digital Marketing Workshops in 2011: visit the events section of the website or email cimevents@cim.co.uk for further information.

For more information about Social Media and Digital Marketing call 01473 435308 or email peter@constructionmarketinguk.co.uk