Social Media growth and development. To blog or not to blog?


The Blogging Business

To Blog or not to Blog, that is the question?

Blogs, Blogging and how and why they can help your company have a much better year.

OK, so despite the lingering recession, you’ve all heard that Social Media Marketing is likely to have a BIG year in 2011 and you don’t want to miss the boat.  You’ve got a company website that was built and designed by a web designer in 2004, but it really hasn’t made much difference to your company’s bottom line, in fact you can’t even remember the last time you looked at it!

First and foremost, Social Media WILL have a pivotal year, there’s little doubt about that and it isn’t too late by any means to start a company Blog.  In fact starting a Blog today, is a very good idea, why wait?

But let’s take a quick look at Social Media first and see exactly why you have have chosen the right time to take a new approach to your marketing and business development.

Click on the YouTube icon below…

(We can talk about the ways YouTube is promoting business and helping significantly with Website and Blog Search Engine Optimisation (SEO) a little later if we need to.)

OK, so now you’re 100% sure Social Media is the right choice for you and you’re convinced that starting a company Blog will bring you a lot more business to your sad old website; no problem, because starting a Blog is really NOT that difficult!

Just one question before you get started, do you love writing about your company, your services or your products?

If you do, fine, you’ll be in Blogging heaven, but if you don’t, you may as well just forget it!

If you don’t love writing about your company, your services or your products you might as well not bother even starting –  be 100% honest to yourself,  admit to yourself that you can’t commit the time or the effort and it’s something you’ll soon give up on.

Now go and open a Twitter account instead; Micro Blogging is way easier! 140 characters or less per comment, ideal for company messages, company links, snippets of branding commentary, chit chat, gossip and lots more.  Easy to use, any time, on a desk top, laptop or mobile. (Alternatively, you can always employ a Social Media Marketing company like us to write your blog for you, the cost will depend on how much and how often the Blog gets updated.  A daily update is ideal, but many Blogs are only updated once or twice a week, it might only take an hour or 2 every week to keep your Blog fresh and up to date with new information on your services or products and snippets of information about your particular sector within the construction industry.)

But, if you can commit and you do love to write about your company and the excellent service or products it supplies to its happy customers, starting a Blog is easy; if you can send an email, you can probably start a Blog.

However, the tough part isn’t starting a Blog, the hard part is maintaining a Blog to an acceptable level, it takes time and it takes commitment and dedication.

OK, (again) you’re dedicated, you love to write about your company, you know that you can use any of the many Blogging formats out there, (Google it!) and maybe you’ll check out WordPress, as you’ve heard it’s very good!

Now what??

If you were building a house or a car, you’d probably look at some good ones that have been built already, right?  This is a very good place to start.

Here’s a list: (I posted this on Quora 08/01/2011 and if you visit Quora, you’ll see even more)

What are the most influential marketing Blogs?

There are lots of different styles here, be original, know your audience and be memorable, but don’t over do it; sometimes, less is more!  As mentioned, there are plenty more. but these are my personal favourites!

So, you’ve now decided you’re committed enough, you’ve spent some time “benchmarking” the best Bloggers out there and you’ve decided on a WordPress format.  Now what?

At lot of people would now get started and spent lots of time deciding the template they wanted to use, one that suits their company and it’s requirements. To help you decide, here’s some more links.

Go to for more information.

This is what they say on the website:

A wide choice of WordPress themes will help you to pick the right one for your needs. We tried to collect the most amazing designs and non-standard layout solutions. Here you will find creative approaches based upon a simple WordPress template. All WordPress themes are absolutely free and can be used for personal or commercial purposes. At times design-communities give in public use unique WordPress themes that offer high quality, elegance and a user-friendly interface.

Check out too, if you have the right skills, a little imagination and some time on your hands you can make you own design.

BUT, if I were you, I would 1st ask myself a very simple question: “What am I trying to achieve with this Blog?”

You made it quite clear that you hadn’t looked at your company website for ages, what makes you think the Blog won’t get the same treatment once the novelty wears off?

Maybe you’ll get into Blogging for a month or two, but when you realise exactly how much additional work is involved and the modest amount of immediate results for your company, you’ll start to think Social Media marketing’s not all it’s cracked up to be?  Where’s the 1,000′s of new clients?  Where’s all the new business you were counting on?  It’s been a couple of months, how come nothing really exciting has happening?

Maybe your company just isn’t suited to Blogging or Social Media Marketing, not every company is.  Plus, it depends on how you have approached the whole design, what your writing is like and what the content of the Blog consists of.  Be honest with yourself, is it a well designed representation of everything good that your company is and does?

Maybe, we should look again at the aims of developing a Blog, or better still, what your company aims should be when developing a Blog:

  1. To provide an up to date, quality point of reference for new and existing customers
  2. To provide telephone contact details & email facilities for  new and existing customers
  3. A means of communication for promoting new products & services for new and existing customers
  4. “Calls to action” to encourage customers old and new to interact and/or do business
  5. Tips and facts to help new and existing clients understand your services and products in more detail
  6. A great opportunity for your company to present its services or products to the world
  7. A great opportunity for your company to show Case Studies of projects or products you’ve successfully completed over the years
  8. A great opportunity to introduce your staff, your company, your “brand” and your standards of professionalism to the world
  9. Details of qualifications and affiliations (including green credentials) as appropriate
  10. Company structure and departmental set up
  11. Mission statement and company vision
  12. Newsletter subscription
  13. Blog comments section
  14. Social Media icons
  15. Video content relating to your business
  16. Useful links to help customers
  17. Technical information for the technical types and students
  18. Connections to other company Social Media applications

This list is in no particular order, all these things (and more) can and should be considered important or at least relevant to most companies depending on what services or products they provide.

It MUST be remembered that many old websites proved to be ineffective because they were built by web designers; as fantastic as some of them are as far as design is concerned, designers and similar creative groups don’t always consider fully appreciate the fundamentals of:

  1. Effective marketing design
  2. Social Media Optimisation
  3. Search Engine Optimisation
  4. The property development and construction sector

Can a designer really be expected to design a brilliant website or blog one week for a restaurant and a different one the next week for a residential construction company?

I don’t think so!

It is very important to specialise and that’s why construction and property development companies come to Construction Marketing UK.  You wouldn’t ask the ground workers on site to do the 1st fix carpentry, would you?

Blogs and Blogging is a very BIG subject and I will write a lot more about this, but if you have questions, please feel free to contact me and I’ll be very happy to help you.

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If you or your company would like to know more about Blogging, Blogs or any aspects of Social Media and Digital marketing call Peter on 01473 435308 or just email

We build the builders!

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About Peter

British born Peter L Masters has been a writer for many years and Cut Limbo is his first published novel. Back in the late 70's and early 80's he was the singer/songwriter for cult punk band Spasmodic Caress. The controversial "Hit the Dead" track was released by 4AD in 1980 and decades later re-released by US punk band The Spits. Subsequent tracks such as "Waiting" "SPG" and "Ambition" are now on YouTube. The inspiration for Cut Limbo comes from a combination of experiences gained whilst travelling and living in Europe and Asia, a love of the punk rock era and everything it stood for, and a passion for books and movies. Cut Limbo was originally written by Peter as a screenplay and inspired by classic movies such as Pulp Fiction, True Romance, Jackie Brown and Get Shorty. (A big thanks to Quentin Tarantino and Elmore Leonard) The story of what went on at Schipol airport, Amsterdam, just had to be told.
This entry was posted in Advertising, Benchmarking, BLOGGING, Digital Marketing, Facebook, INTERNET MARKETING,, Klout, LinkedIn, Marketing Mix, Quora, SOCIAL MEDIA, Social Media Examiner, Social Media Marketing, Social Media Networking, Twitter, Video, Video design, Video marketing, Vimeo, Vimeo design, Web 2.0 Marketing, WEBSITE DESIGN, Website Development, YouTube, YouTube marketing and tagged , , , , , , , , , , , , , . Bookmark the permalink.

17 Responses to Social Media growth and development. To blog or not to blog?

  1. The tCn team says:

    Nice Post Peter. Great to get some interaction between marketers and Construction Marketing companies to share ideas and best practice.

    Perhaps the blogging section on tCn could be a start?

  2. Rene Power says:

    Great post Peter, huge amount of usable information in there – hope it gets the audience your effort deserve. And thanks for including me in your blogroll, genuinely knocked out. Onwards and upwards! RP

  3. Your blog very interesting, i would like to have more information about this topic related to the this news.Thanks

  4. The Construction Marketer says:

    Good Post Peter

    But you market to the UK Construction Marketing niche I would liked to have seen you show details of Good Construction related Blogs as examples, something that other contruction consultants and contractors could look at and compare not just the USA Social Media Guru’s. I presume there are some good UK based construction blogs out there? I will of course check out the tcn tem page in the comments.

    • Peter says:

      Hi Construction Marketer, thanks for your post and your positive comments!

      Have you read my recent articles about Miller Homes?

      Try Social Media 2011: Facebook, Twitter and the Miller Homes blog

      Miller Homes: Success with Social Media & Digital Marketing

      Buying a new home is still a big deal in 2011, but thanks to Social Media it’s getting easier!

      Successful Social Media and Digital Marketing for the Construction Industry

      Digital & Social Marketing for Construction: How to be a major success!

      There’s a couple of other earlier posts about Miller Homes too, these were posted during my research and you might also find them interesting!

      Keep the comments coming and if I can help you in any way, please let me know.

      All the best


  5. Ginny Toll says:

    Great post Peter. I absolutely agree with all your thoughts on the many benefits of blogging. People should listen and “not miss the boat”. This is the way of the future and social media is it! Blogging is a great platform to tie in all the social media networks. With constantly adding new content, Google ranks it high. Everyone should take this great opportunity to blog and market themselves or their business! Keep up the great work Peter!

    • Peter says:

      Hi Ginny, so pleased I found your post at last! Thanks for the kind words and for the encouragement, some days it seems like a thankless job and then something wonderful happens! Business was just a tad slow in January but suddenly it’s very busy, which is what we hope for, right! Blogging to me is just the best fun, I love to write and love to share the benefits of my Social Media experiences with others. I totally agree that this is the way of the future, blogging breaks down the barriers and that’s great! All you have to do is walk the walk, or more appropriately, Blog the Blog!

  6. Alan says:

    I really appreciated it that you came right out and said that blogs are Not right for everyone. It seems to me I see far to0 many companies and people struggling along with blogs that obviously are a poor fit for them. I agree, if you really aren’t up for writing a bunch of posts, you’d be far better of not creating a blog.

    • Peter says:

      Hi Alan,

      Good to hear from you.

      Thanks you, I very much believe that being honest and up front with people is the only way! Blogging isn’t easy and there’s much more to it than just typing a couple of hundred words every day or two!

      If you don’t like writing use a Vlog, video blogging is a lot of fun but again, if you are naturally shy or introverted don’t bother, it won’t work for you!

      Good to hear from you and I’m glad you appreciate my straight forward approach!

      Stay in touch, all the very best, Peter

  7. web design company says:

    Great article… Was interesting in reading got some info… This lists of blogs are cool.. That will help us more… Thanks for sharing…

    • Peter says:

      Hello and thank you very much for your time and your comments!

      Since that article was written a lot has changed but the basic principles are still the same. I am told that Tumblr is carrying on where WordPress left off and to some degree, I can understand the appeal of Tumblr’s simplicity. However, I still rate WordPress very highly, but it has to be self hosted as far as I’m concerned.

      Your website designs look good, but I’d strongly recommend adding some social media connectivity to build your links up.

      I’m glad to enjoyed the post and look forward to hearing from you again.

      All the very best, Peter

  8. Pingback: Oh my blog! Size does matter!

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