Have you heard how popular YouTube is?
Any construction company or any trade involved in construction can and should highlight case studies with ‘before’ and ‘after’ shots. This isn’t rocket science and we’re not looking to make a major Hollywood movie. Some companies have great ‘Case studies‘ on their Blogs and websites, but wouldn’t it be better to have video coverage or both??
Web 2.0 has changed the way we communicate and the way we do business.
Magazine and newspaper advertising is expensive and it’s on the decline, people read the news online, via computers and more often than not, on mobile telephones. Social Media needs time, imagination and it needs to find its audience, but the costs other than that are minimal and what a MASSIVE audience!
Over 2,000,000,000 YouTube downloads every DAY!
Not bad for a company that started life in garage way back in 2005!
From 0 to 2,000,000,000 daily in 6 years is some achievement by any standards!
Looks to me like this Social Media idea is catching on!!
It’s not just me that thinks this!
Julie Weishaar from Small Business Internet Marketing said: “Online video is the future, the latest trend, and continues to rise in popularity. Key indicators point to corporations embracing online video as an essential marketing tool. In a 2008 Interactive Marketing study, Forrester Research predicted a compound annual growth rate of 72% through the year 2012 – the most robust of all interactive investments. Online video is expected to grow significantly more than search engine marketing, display ads, and email marketing”.
If 600,000,000 million people use Facebook and YouTube gets over 2,000,000,000 downloads a day, chances are that at least some of those people are potential customers for your business? Think about it!
My mantra is “communication adds value!” Now you can see why!
Look online (not in the local newspaper) and see what your competition is doing with Social Media, are you getting left behind or are you leading the way?
So don’t waste money when times are hard, get connected!
YouTube, like all Social Media, is about sharing and communicating. When you download a video you can instantly share it on Twitter, Facebook, StumbleUpon, Google Buzz, LinkedIn, Orkut, Bebo, Digg, Tumblr and more! How’s that for communication? How’s that for permission marketing and encouraging potential customers to engage and get to know your company and its products and services?
The time has gone for intrusive advertising; now is the time to tell people what you can do and how well you can do it! Show them and they’ll be impressed, but only if you do it well. Add value by helping them and providing valuable information. Let them get to know your company and understand the way you do business. You won’t win them all, but years ago, you didn’t win over everyone that read your advert in Yellow Pages, did you?
If you want to know more about Social Media, YouTube, Facebook, Twitter, LinkedIn, StumbleUpon, Posterous or any of the other Social Media applications that can help your business, call Peter on 01473 435308 or email firstname.lastname@example.org
We build the builders!
- 7 Ways to Use YouTube in Your Business (smedio.com)
- Practical Social Media (Part 2) (searchenginepeople.com)
- Facebookers Watch 150 Years Of YouTube Videos Daily (allfacebook.com)