10 to 15 years before completion?
February 2011 just flew by, didn’t it??
What did you achieve in February? What amazing developments were you and your company involved in?
How many great contracts did you win? How many positive changes did you make to the way you and your company do business?
Here’s a look at the 2nd month of 2011 as the construction sector continues to look for some ‘green shoots of recovery’.
The Construction Industry
It was mentioned in the local headlines this month, that it could potentially take 10 – 15 years to get the Ipswich Marina development completed to a satisfactory standard.
Let’s hope not!
Some time ago, I mentioned that foreign investment, predominantly from Asia, could be a big help in getting the property sector back on its feet. In this months Chartered Institute of Marketing‘s magazine The Marketer, Crawley estate agents Joseph Green’s managing director, Kevin Green said, ‘We’ve recently decided to market English properties to Chinese and Japanese property investors.’ Good idea Kevin! Late last year I reported that Chinese investors were buying up central London bargains without even looking at them.
Let’s all hope for a little Eastern promise and an up turn in the property sector. Asia seems to be one of the few places with money to invest!
Once again Construction sector news was mixed, some of the good news came from Galliford Try:
Galliford Try increased its profits by 29 per cent to £17 million in the second half of 2010 on broadly flat turnover of £576m. This is pretty good news given the current economic situation!
Keir also produced some good results and boosted turnover by 9 per cent in the final six months of 2010 compared to the same period a year ago as it began to rebalance its portfolio to increase focus on private sector contracts.
However, it wasn’t all good news, ‘Small construction companies have set out the problems they are facing as four in five wait for signs of an economic recovery’. The smaller companies, as is often the case, are still waiting for improvements in the sector.
We posted a number of interesting articles in February, dealing with various aspects of construction, property development and Social Media.
The growing use of video for Social Media marketing and the use of YouTube and Vimeo seemed to be a recurring topic and perhaps highlighted the growth of video as an effective marketing medium.
The new Facebook anthem
26/02/2011 Social Media: Facebook, YouTube, Vimeo, Alex Trimpe and the new Facebook anthem. We looked at the talents of Alex Trimpe and his outstanding video on YouTube and Vimeo.
23/02/2011 Social Media development: YouTube, Balfour Beatty, Miller Homes and the new Construction Marketing video samples on YouTube. Construction Marketing UK Ltd. produced 2 sample videos to show clients and potential clients, just how cheap and effective video marketing can be.
If you feel your company could benefit from a marketing video to highlight your services or products call us now!
17/02/2011 Social Media & Big Brother. The future: I read it on a Blog, via a Tweet on Twitter, via a comment LinkedIn! We examine the potentially sinister side of Social Media.
11/02/2011 Social Media meets Construction at the 2011 Be2Awards. We announced the winners of the Be2Awards, were you there??
04/02/2011 Construction Marketing in 2011. The Social Media sea of change! (change is inevitable, success is not!) We discuss the fact that some companies are still living in the 1990′s and that some of the more successful ones, are ‘early adopters’ of Social Media marketing.
This is a selection of our Blog posts for February 2011, we posted 13 in total and we hope you enjoy the content and we look forward to your comments.
We also introduced a new section on the Blog entitled VIDEO, introducing clients and potential clients to the far reaching benefits of video as an effective Social Media tool. Call us for more information today!
We still feel that 2011 will continue to be be a pivotal year for Social Media and we sincerely hope a pivotal year for construction too! We remain positive and consider it the only way to be!!
Why not join us on Facebook or on my Facebook Group, Construction Social Media Marketing? (It says it’s a closed group, but that’s to keep spammers and time wasters away, ask me to add you and I will!)
If you would like to know more about Social Media marketing and how it can help you and your company, please call Peter on 01473 435308 or email peter@constructionmarketinguk.co.uk
www.constructionmarketinguk.co.uk
Related articles
- YouTube, a marketing strategy (globalthoughtz.com)
Hi MR.Peter I liked the way of concocting the business with social media.U and social media rocks
Hi, thank you very much!! Please feel free to recommend the Blog, http://www.facebook.com/ConstructionMarketingUK you can find us on Facebook too! Social Media is the new way to do business, any questions feel free to ask me on Twitter or Facebook. All my Social Media contact details are on my Facebook pictures! Thanks a lot!!