Social Media satire & how Social Media is changing our world!


Coming from both a construction and property marketing background has not been easy over the last few years, I couldn’t have been more hit and by the biggest recession we’ve seen for decades.  In fact I’ve been so completely hit, it’s almost funny and motivated by a desire to spread a little humour, I decided to create #MMM for all my Twitter followers. It’s exactly like #ff, but stands for Merry Monday Morning instead of Follow Friday.  Even the keenest professional finds Monday a tad difficult occasionally.  Maybe #MMM will catch on and spread some smiles during coffee and tea breaks?  Let’s hope so!

Technology is rapidly changing and changing our lives.

I decided to have a little fun and remind everyone about the incredible changes Social Media has provided in communication and marketing recently!

As we all know, the construction sector was the 1st to be decimated when the recession began and as a consequence I lost the Project Manager job that I loved.  Despite not always seeing eye to eye with all the guys on site and having to stand my ground and risk life and limb on many an occasion, I think we developed a mutual understanding and respect. When you’ve built a few million pounds worth of quality houses with a team and you spend more time with them than you do your family, you can’t help but become close and I must confess that I do miss the daily camaraderie.

Generation Y don’t even use email any more!

The property sector didn’t exactly provide a familiar cushion to fall back on either, despite my old estate agent friends and contacts.  How these guys have survived over the last few years is anyone’s guess, they were on the front line with construction.  Not easy to sell houses that are dropping in value, to people that can’t get mortgages!

The 500,000,000 Bloggers in the world can't all be wrong!

Marketing and advertising budgets have also been hammered, although luckily, because Social Media marketing provides (or can provide, if used properly)  a very cost effective alternative, some budgets are increasing significantly in 2011.

Social Media provides cost effective marketing platforms for all businesses, but that doesn’t mean you should just jump in at the deep end.  Time is the main cost and that should be examined very carefully, random acts of  Social Media marketing, the same as random acts of traditional marketing, tend not to work!

News is being delivered by Twitter.

Social Media has changed the way everybody does business, like it or not!

It has taken a while, but as announced at the CIMCIG conference late last November, construction companies are finally coming to terms with the real benefits of Social Media marketing.  My series of Blog posts on Miller Homes proving without a doubt, that being an ‘early adopter’ pays off!

As we all know, life has been pretty tough for the last 4 years or so and a total recovery is not exactly anticipated within the next week or so, despite the fact that companies like Taylor Wimpey proving that radical reversals in fortune can be achieved whatever the conditions!

Generation Y loves Social Media and Direct Mail!!

So in the positive spirit of sharing via Social Media, I decided to try and put some smiles on some gloomy faces with a little Social Media satire.  I hope you like my ideas and if you do please let me know via this Blog, Twitter, Facebook or any of the Social Media links on the Wibiya toolbar.  Don’t forget to share the laughter with your Social Media friends!

Social Media: The birth of a concept.

I spent quite a while on this, but it was great fun, I hope you enjoy it as much as I did!

What’s your Klout score? Do you care?

If you feel you’re getting left behind by Social Media, don’t worry, we can help you and our advice is FREE!

500,000,000 Facebook users!

If you would like to know more about Social Media and Social Media and Digital marketing please call Peter on 01473 435308 or simply email

We build the builders!

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About Peter

British born Peter L Masters has been a writer for many years and Cut Limbo is his first published novel. Back in the late 70's and early 80's he was the singer/songwriter for cult punk band Spasmodic Caress. The controversial "Hit the Dead" track was released by 4AD in 1980 and decades later re-released by US punk band The Spits. Subsequent tracks such as "Waiting" "SPG" and "Ambition" are now on YouTube. The inspiration for Cut Limbo comes from a combination of experiences gained whilst travelling and living in Europe and Asia, a love of the punk rock era and everything it stood for, and a passion for books and movies. Cut Limbo was originally written by Peter as a screenplay and inspired by classic movies such as Pulp Fiction, True Romance, Jackie Brown and Get Shorty. (A big thanks to Quentin Tarantino and Elmore Leonard) The story of what went on at Schipol airport, Amsterdam, just had to be told.
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13 Responses to Social Media satire & how Social Media is changing our world!

  1. Nicely done Peter. You might be starting a new “19th century reprints” caption competition…

    • Peter says:

      Thanks very much, I’ve got quite a collection of old books and have been considering this idea for years. Frankly, I didn’t think I’d be specifically focused on Social Media. Thanks for stopping by and for the Tweets! All the best, Peter

  2. Leona Martin says:

    Loved your blog! Hit it all on the spot!

    One thing I would recommend go into your wibiya account and for the portion of twitter on the bar…put your twitter idea instead of wibiya! OR is there a reason you are using wibiya?

    • Peter says:

      Hi, thanks so much. I’ll check out what you said about the Wibiya bar tomorrow, it’s been a very long but exciting Monday! Can’t believe the amount of interest this post has received, just shows that people respond to a bit of fun wherever they are in the world. Stay in touch! All the very best Peter

  3. Peter,
    This is so clever and so very spot on! Your vintage sketches really set it apart and add to the value of all your remarks and statements. So glad I’ve gotten to know you through our groups! I need to learn how you used those old photos so I can help my Dad (86-years young) with his WWII story!

    • Peter says:

      Hi Kathleen, lovely to hear from you! Thanks for the comments, the Social Media satire has been incredibly popular, I guess it proves that people are keen to find a reason to smile when all around the globe we see troubles and hardship of various kinds. I scanned the pictures from my old books and added the captions with Microsoft Office Manager, it’s pretty easy once you get the hang of it! The fun part is researching for the right pictures and making up the comments. Based on the incredible Blog traffic these satirical pictures have created for me I’ve decided to do more, I’ll post an update on the Facebook group, so keep an eye out. I should mention that I’ve had an incredible amount of traffic from StumbleUpon, so it’s worth using that if you don’t already. Tell your Father good luck with the book, my grandad was very involved in WWII, he never said much about it, despite doing some pretty heroic stuff for the RAF. Take care and stay in touch, best regards Peter

  4. Bojan says:

    This gave me a good laugh :)

    • Peter says:

      Great Bojan, that’s what I wanted! Spread a few smiles around the world! More Social Media satire tomorrow! It’s the best fun!! Cheers mate, appreciate your time and comments! Peter


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