Coming from both a construction and property marketing background has not been easy over the last few years, I couldn’t have been more hit and by the biggest recession we’ve seen for decades. In fact I’ve been so completely hit, it’s almost funny and motivated by a desire to spread a little humour, I decided to create #MMM for all my Twitter followers. It’s exactly like #ff, but stands for Merry Monday Morning instead of Follow Friday. Even the keenest professional finds Monday a tad difficult occasionally. Maybe #MMM will catch on and spread some smiles during coffee and tea breaks? Let’s hope so!
I decided to have a little fun and remind everyone about the incredible changes Social Media has provided in communication and marketing recently!
As we all know, the construction sector was the 1st to be decimated when the recession began and as a consequence I lost the Project Manager job that I loved. Despite not always seeing eye to eye with all the guys on site and having to stand my ground and risk life and limb on many an occasion, I think we developed a mutual understanding and respect. When you’ve built a few million pounds worth of quality houses with a team and you spend more time with them than you do your family, you can’t help but become close and I must confess that I do miss the daily camaraderie.
The property sector didn’t exactly provide a familiar cushion to fall back on either, despite my old estate agent friends and contacts. How these guys have survived over the last few years is anyone’s guess, they were on the front line with construction. Not easy to sell houses that are dropping in value, to people that can’t get mortgages!
Marketing and advertising budgets have also been hammered, although luckily, because Social Media marketing provides (or can provide, if used properly) a very cost effective alternative, some budgets are increasing significantly in 2011.
Social Media provides cost effective marketing platforms for all businesses, but that doesn’t mean you should just jump in at the deep end. Time is the main cost and that should be examined very carefully, random acts of Social Media marketing, the same as random acts of traditional marketing, tend not to work!
It has taken a while, but as announced at the CIMCIG conference late last November, construction companies are finally coming to terms with the real benefits of Social Media marketing. My series of Blog posts on Miller Homes proving without a doubt, that being an ‘early adopter’ pays off!
As we all know, life has been pretty tough for the last 4 years or so and a total recovery is not exactly anticipated within the next week or so, despite the fact that companies like Taylor Wimpey proving that radical reversals in fortune can be achieved whatever the conditions!
So in the positive spirit of sharing via Social Media, I decided to try and put some smiles on some gloomy faces with a little Social Media satire. I hope you like my ideas and if you do please let me know via this Blog, Twitter, Facebook or any of the Social Media links on the Wibiya toolbar. Don’t forget to share the laughter with your Social Media friends!
I spent quite a while on this, but it was great fun, I hope you enjoy it as much as I did!
If you feel you’re getting left behind by Social Media, don’t worry, we can help you and our advice is FREE!
If you would like to know more about Social Media and Social Media and Digital marketing please call Peter on 01473 435308 or simply email firstname.lastname@example.org
- Social on the Move (simplyzesty.com)
- Join Us for a Series of Social Media Marketing Webinars and Twitter Chats (blogs.constantcontact.com)
- Social Media for Small Businesses Is Anything But Small (blogs.constantcontact.com)
- Social Media Author Brian Solis Joins Altimeter Group As Analyst (socialtimes.com)
- The end of ‘push’ marketing (pascoec.wordpress.com)