There’s a very good chance you read my recent post entitled Social Media satire & how Social Media is changing our world!
Without wanting to sound conceited or arrogant, it was a major success for me, people all over the world enjoyed the fun, as the Twitter, Facebook and StumbleUpon statistics prove. The success I received, the Blog traffic I gained, proved to me that people do welcome positivity in troubled times and that they can relate to humour on an international level. Looking around at the problems the world has to contend with right now and it’s big no surprise people everywhere need a good reason to laugh.
On a construction marketing level, I was a bit concerned that having too much fun may diminish my credibility in a sector reeling from the toughest few years it has seen for decades. Do construction professionals also need a laugh or will they consider my approach flippant and trivial during these difficult times?
I decided that whatever sector we serve and however hard it has been hit recently, we are all human and we all enjoy a laugh. If people take life that seriously, then maybe I don’t want to work with them anyway!
So, working on that assumption, here’s Social Media satire 2: The world needs a laugh, Social Media to the rescue!
OK, so the Blackberry graphic isn’t perfect and I’m sorry, but I hope you’ll agree that the humour is still good!
As I prepared this post, I realised than many construction managers and construction company owners, really aren’t that familiar with many of the Social Media platforms that Social Media advocates deal with on a daily basis. I quite recently spent a good hour with one of the directors of a major construction company, a great guy with years of major construction management behind him; he wasn’t on Linkedin, he’d heard about Facebook, but didn’t have an account and nor did his company and he thought Twitter was for sending messages about what’s on the menu for lunch. The last few years as Social Media has been gaining strength and popularity, have been the same few years that construction management have been focused on keeping their companies afloat. Have they had that much time for Twitter and Facebook, probably not!
Based on this assumption, a host of questions that construction managers may ask, come to mind?
- How can business use Facebook?
- Is Twitter really used by some of the UK‘s biggest and most successful construction companies?
- What is a Blog and why is it better for Social Media connectivity than a website?
- Who is this Zuckerberg guy, everyone’s talking about?
- What’s Foursquare and Gowalla?
- What’s a Klout score? How do you get one?
- What is a viral post?
- Who are Brian Solis, Seth Godin and Chris Voss?
- What do StumbleUpon, Digg, Posterous, and Delicious do?
- What on earth is the Blogosphere?
Based on the fact that most construction managers probably have kids, grand children or neighbours and although they might not spend much time on the Internet, they must at least keep up with contemporary life a little and should know what Facebook, Twitter, PS3′s and Wii’s are? They just must! Let’s carry on with having some laughs!!
Until recently, many Social Media platforms were not aimed at business, but this has changed and it’s not just the ‘business to consumer’ sector selling Fast Moving Consumer Goods like food, make up, clothes and DVDs; the ‘business to business’ sector is starting to realise that if ‘communication adds value’ (and we all know it does) what better way to communicate in 2011, than through Social Media? Some major construction and property companies are well ahead with their Social Media strategy and it’s time for everyone else to play catch up!
OK, once again, the mobile telephone isn’t wonderful, but it’s fun and that’s good enough for me!
Bill Gates knows a thing or two about the Internet and he said recently that not being involved in Social Media now is like not having a website in the 1990′s. OK, some companies are small and are happy to remain small, they don’t want to develop, they don’t want expand, they get enough from ‘word of mouth’ recommendations and their regular customers, but is that you? If you are happy with how things are, forget Social Media, you don’t need it, but if you need growth, if you need more business and more profit, you can’t rely on traditional marketing methods any more, they’re not cost effective and they don’t work well enough!
Once again, if you laughed at the jokes, please pass them on to your friends and family, wherever they might be in the world.
If you need Social Media marketing advice, please call Peter on 01473 435308 or email firstname.lastname@example.org and don’t forget our advice is FREE.
If you are considering a Facebook business page and a lot of people are, join us on http://www.facebook.com/ConstructionMarketingUK and we can explain what vanity URL’s are all about and tell you why it makes sense to use a (very) cost effective designer.