The last few years have been very hard for the construction and property sectors, but there’s no point in dwelling on what’s past, is there?
Construction Marketing UK has had amazing response world wide to the recent Social Media satire Blog posts, it seemed mad not to publish some more! We hope you have a good laugh and learn about Social Media at the same time. If you do laugh, please share the laughter, OK? Tweet the link, put it on Facebook, LIKE it on StumbleUpon or add it to your favorite Social Media site!
Social Media and the construction and property sectors.
Why not let Social Media and Social Media marketing brighten up the future and show the construction and property sectors what marketing a brand, a service or a product, is currently all about. If you read my post yesterday about Miller Homes and their continued success, you’ll know it’s possible.
Communication adds value and that’s what Social Media is all about!
Perception is everything!!
(Speaking of which, CLICK on the photographs to enlarge them, if you need to.)
If you don’t know much about Social Media, because you’ve been focused on keeping your construction or property company afloat over the last couple of years, we understand.
We know exactly what’s been happening and we are the ideal Social Media consultants to help you, because we’re construction and property people and we’ll be able to look at your company and tell you exactly what you need. Simple, right?
Sorry to stereotype the Scottish, we all know that things have changed in Scotland over the last 100 years and I’m pretty sure my Scottish friends will see the funny side of me not being too politically correct. As the cartoon highlights, Social Media can be inexpensive, but it does take time, dedication, forethought and good management!
Learning which Social Media platforms to use is not always simple; just jumping on the bandwagon, really isn’t the answer. I’ve had meetings with construction directors who have made token efforts with Social Media, but never really understood the benefits or seen the rewards, mainly because Social Media marketing is not a short term process. Using traditional sales and marketing methods on Social Media platforms will not work either, it’s a whole new dynamic; full on traditional hard sell does not work with Social Media! What the construction directors should have focused on to start with is Twitter, LinkedIn, YouTube and possibly Facebook, but with a plan to expand if necessary and they really should have had a long term strategy. Random acts of marketing rarely get results and are often simply ignored after a while and the true value of the Social Media application is never seen.
A lot of people don’t appreciate the power of Twitter, but some of the more Social Media savvy construction and property companies release Tweets about new contracts awarded and projects completed. It’s a very fast, efficient and cost effective way to keep a company brand in the spotlight and on people’s minds! Waiting until the end of the week and putting an advert in the local paper just doesn’t work in 2011!
Traditional advertising can be expensive and it can also be hard to determine ROI.
Despite the popularity of Social Media marketing and the way business is adapting to ‘permission marketing’, traditional marketing can still be very effective, if used in conjunction with a Social Media campaign. Random advertising, random direct mail and random email campaigns, are very much a thing of the past.
Most business people have got a laptop, ALL business people have got a mobile phone, if they haven’t, they need to go and get one today! Social Media is all about being connected and connecting your company and your brand!
Late 2010 and a lot of people were asked what’s going to be BIG this year for digital technology and Social Media; mobile phones and mobile connectivity was around the top of most people’s lists.
A lot of people browse the Internet and get up to date on Twitter, Facebook, LinkedIn, StumbleUpon, YouTube etc, via their mobile phones. The amount of people with the potential to read your Blog or see your companies announcements whilst on the move is phenomenal!
Blogs have taken over from websites and there’s a lot of reasons why, but maintaining a Blog isn’t as easy as maintaining a website. Before you ask us why, check this Blog out and you’ll see how much work goes into it. Don’t worry, we’re a Social Media marketing company and we’re expected to post a lot of articles, you won’t be expected to post as much and your articles won’t necessarily need to be quite so long. However you decide to approach your Social Media marketing initiative, we can provide the solutions and it can be very cost effective.
We can advise, design and maintain a top quality Blog for you, tell us about your company, what you’ve done, what you’re doing and we’ll do the rest! If you’ve got a website to connect to, so much the better; if you’ve got videos to add to your Blog, that’s great and if you need a lot more traffic, we know we can help! So just call us!
Call Peter today on 01473 435308 or email firstname.lastname@example.org and we will discuss your company and exactly how we can help you. Our advice is FREE, so call us today!
PLEASE don’t forget, if the satire raised a smile, pass it on! Share the Social Media laughs and then call us about your Social Media marketing campaign!
- 7 Reasons Why It’s Important To Drive Traffic From Social Media (businessinsider.com)
- Why You Can’t Ignore Social Media (businessinsider.com)
- How Can Small Businesses Leverage Social Media? [Marketing Cast] (hubspot.com)
- Will 2011 be a Big Year for Social Media Marketing in South Africa? (johnbell.typepad.com)