What a busy week last week was! The sun is finally out here in the UK, the world is slowly recovering from some of its more recent disasters and sadly, political instability and aggression are still taking a grip on some people’s lives! It seems that despite the decades since I was a kid, nothing changes!
However, back in the vibrant world of Social Media, even in the construction and property sectors, things seem to be getting a little better; the UK economy is still very weak, but some people in various parts of the construction and property sectors are getting busier, which is great news and a move in the right direction!
We still need some Social Media satire, though, don’t we??
I was delighted to hear from Dan Zarrella that it is acceptable to Tweet more than 22 times a day! Thank goodness! In fact Dan said, that as long as your Tweets are relevant and not intrusive or hard sell, go for it!! He also added, that it makes good sense to wait a while after Tweeting stuff about yourself, but to make sure that your Tweets are not all completely self indulgent. Makes sense to me Dan!! Thanks for your advice!
It seems strange to me that at some companies, the smokers are allowed to go for cigarette breaks during working hours, yet Facebook and Twitter are banned from the premises so that so that people don’t waste their time whilst at work? Now that is bizarre! I’ve never heard of anyone dying from Social Media communication.
I’ve been using a free trial session of GetClicky real time analytics and I’m impressed, try it out!
It would seem that more and more people are spending more and more time on line! Where will this take us and who has read the book ‘The Machine Stops’ by E M Forster??
LinkedIn, the professional networking Social Media platform continues to get better and better, yet some companies are still not on it?? Why??
If you didn’t read my post about Buffer, you should, it’s a big help to busy Social Media marketing people!
Michael Stelzner from the Social Media Examiner recently interviewed Jay Baer about the way Facebook is changing and offering marketing opportunities to business. Jay said it’s very important that Social Media marketing platforms should not be used with traditional marketing methods. Basically, you will not get results trying hard sell with Social Media, if you are really not sure, just listen to a few Seth Godin or Brian Solis interviews on YouTube.
We would notice Purple Cows and we are noticing companies that are making progress with Social Media marketing. The ‘early adopters’ are moving ahead of the crowd; as we expected and quite rightly so. New methods of communication do catch people’s attention!! When Willmott Dixon won the £86,300,000 contract to build a ‘Tesco town’ recently, they Tweeted the great news and the construction press picked up on it immediately and turned the good news into great headlines. Imagine if they’d have sent out letters or emails?? As I said, things have changed and the ‘early adopters’ are moving forward.
Whatever you do, if you want your company to grow and develop and win more work, you’ve got to stand out from the crowd, you’ve got to be better, but you’ve also got to let people know that you are better. It’s no good keeping it a secret and a boring email or a letter just won’t do it any more!!
If you want better results call Peter on 01473 435308 or email firstname.lastname@example.org and ask us how Social Media marketing can help you stand out from the crowd and win more work! It is NOT difficult and remember, Social Media is NOT IT.
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- Why There’s Nothing Wrong With Social Media Automation (e1evation.com)
- “Yes, Social Media Does Pay Off,” A New Report Says (businessinsider.com)