Social Media satire edition 7: Featuring Grandma’s Blackberry (again!) Facebook, Twitter, StumbleUpon, juvenile Social Media gurus, Social Media start ups and much more…
Social Media satire has turned out to be incredibly and I mean incredibly, popular! The amount of Social Media engagement I receive from each of the posts in the series confirms that I have found something that people really like! It appears my initial fears of diminishing the importance of my Social Media message by introducing humour was totally unfounded. The Social Media message seems to be getting across to more and more people as a result of the humour and that’s why I’ve brought back grandma and her Blackberry, she was first seen in Social Media satire 2 and she’s proved to be very popular. Without wanting to appear disrespectful, I think everyone knows how amusing the ‘much older’ generation can be when it comes to technology, it’s amazing to think that some people were born before telephones were commonplace. How times have changed in 60 0r 70 years?
This cartoon is how some of our more senior citizens must remember their first telephones! A Blackberry offering mobility and access to the Internet, Twitter, Facebook, YouTube, LinkedIn, StumbleUpon and Google Buzz must seem quite a step forward, don’t you think?
If you would like to join me on Twitter you can connect just by CLICKING the link http://twitter.com/marketingm8 I’d be very happy if you joined me and I will follow you back!
I mentioned Eric Pickles quite a lot last week on Twitter, as well as on this Blog and it occurred to me that many readers of this Blog may not know who Eric really is! He’s a powerful guy!
Eric Pickles used to be Chairman of the Conservative Party and Prime Minister David Cameron appointed Eric as Secretary of State for communities and local government.
Either despite or because of that, I’m not sure which is most relevant, some people have said some strange things about Eric:
I’ve come here expecting Chairman Pickles to be in a state of high excitement but, as usual, he moves through all this febrility like a hippopotamus through mud: slowly, calmly, and with weird grace.” Rachel Cooke’s profile of Eric in The Observer 24th May 2009
If you ever start to worry that Dave’s Conservatives are all soft-cheeked trendy toffs, take a moment to admire the girth, the stout cloth, dammit, even the tie-clip of this briny, plain-speaking, subtle, human politician.”
Benedict Brogan of the Daily Mail (Don’t you just love the way Benedict calls the Prime Minister Dave!)
My Blog posts about Blogging have been a close second in popularity next to the Social Media satire and my Buffer analytics show me that the highest amount of Twitter traffic and Re-Tweets has come from Blog related Tweets. Clearly Blogs are still very popular and more and more people are coming to understand the real benefit of them.
I’ve had quite a few people ask me why their websites look great, but get no traffic? The answer is simple, no Social Media connectivity and insignificant or just plain boring content. If your company does wonderful things, don’t keep it a secret! Publish it and make sure people see it; not in a magazine that no-one reads or on flyers that people immediately put in the recycle bin, do it right and get a Blog. The beauty of Blog post Tweets and Facebook comments etc as opposed to traditional direct marketing is that the posts stay on the Internet, they are always there for people to see on Google and other search engines, not only that, but lots of ROI analytics are available. Basically, you can see if people are interested in what you are writing and offering via Social Media, if you get no results you make changes, it really is that simple!
The RT response I receive from my Tweets is pretty much the same as I would expect from a traditional direct mail campaign, but the BIG difference is very significant: NO stamps, NO envelopes, NO letters, NO printing, NO ink, NO trips to the post office, NO printed flyers! That’s a lot of expensive things I don’t need! All I do need is a Twitter account, a Buffer account and a little time every day! Plus with Buffer analytics, the results are there in black & white, unlike a traditional mail out, I don’t have to depend on staff interpretation of the results of inquiries.
I spend quite a lot of time on various Social Media sites and StumbleUpon and Facebook are 2 of my favorites.
Facebook is good because I’ve also got my Facebook group Construction Social Media marketing, which is aimed at a very specific audience and which you are welcome to join. Just type Construction Social Media marketing into Facebook and the group will show up and you can request to join, it’s easy! It’s only a closed group to keep out spammers and time wasters. You’ll find lots of good information there, stuff from the Social Media Examiner, Seth’s Blog, Brain Solis’ Blog, Mashable posts and lots more, lots of interesting stuff that might help you.
http://www.facebook.com/ConstructionMarketingUK Or just CLICK the link to join me on Facebook, once again lots of Social Media goodies and updates you’re bound to like!
http://www.stumbleupon.com/stumbler/PeterMCIM/ Or if you would rather find out why StumbleUpon has recently become so popular, meet me and my fellow Stumblers on StumbleUpon!
If you want to know more about Social Capital and what it means to you please check out these links:
CLICK this link for the full story Part One: The PeerInex, tCn and the Twitterarti story
CLICK this link for the full story Part Two: The PeerInex, tCn and the Twitterarti story
Basically, PeerIndex is similar to Klout and it measures your Social Media engagement, how often you Tweet or comment on Facebook, who you are connected to, how often people read your comments, you Blog posts etc, etc… The amazing part is that some people are now being employed and paid, based on their PeerIndex ‘Social Capital’ scores and their Klout ratings!! If you want to know how to connect your Twitter account to Klout and PeerIndex just call me, it really helps you to know who your are dealing with. ‘Social Media gurus’ with a Klout score of 28 or less and no PeerIndex Social Capital are to be treated with either suspicion, caution or both! Enough said!
Talking of Social Media gurus, there was a time in the last Internet revolution, back in the 90′s, when everyone realised that websites were a good idea, that all the kids wanted to be Bill Gates. I wonder who it is now? Guy Kawasaki? Michael Stelzner? Seth Godin? Brian Solis? Gary Vaynerchuck?
Social Media start ups, we sure see a lot of new ideas on Cindy King’s Blog at the Social Media Examiner, but what do you think is the most essential place to be for a company??
I think a Blog is very often the best way to go, BUT it does take some organizing and some real effort and time; however, it can pay big dividends and brings traffic and therefore potential customers. That’s why I am currently offering people the opportunity to test out the effects of Blogging and the benefits of Social Media.
I know times are hard still and a lot of companies don’t have marketing departments, let alone Social Media marketing departments, that’s why I am providing this comprehensive service. Testing out Social Media via the Construction Marketing UK Blog is just SO easy, all I need is your company bio, some decent photographs and I’ll do the rest!! Easy, right?? The results will speak for themselves!
Last year I published a post explaining that YouTube marketing was great for construction and ever since we keep hearing that YouTube marketing is growing and growing. Apparently, over 60% of companies are looking to expand their YouTube marketing and why wouldn’t they?
You don’t have to be Balfour Beatty to use YouTube for Social Media marketing, really you don’t! CLICK this link and you’ll also see Construction Marketing UK’s YouTube video, it was made on a budget, with a few photographs and although it’s just a short sample, it gives you an idea what can be done without spending a fortune.
For FREE information about Blogging, Social Media and any aspect of Social Media marketing, call Peter on 01473 435308 or email firstname.lastname@example.org
If you find this information interesting, please share it on Facebook, Twitter, StumbleUpon, Digg, or whichever Social Media platform you prefer. Please use the Wibiya toolbar or the sharebar to vote on BizSugar, Serpd, StumbleUpon and Blokube. Social Media is all about sharing quality information, so spread the good news!
If you want to get started with a Social Media marketing campaign, or you really need a Blog and you need one NOW!! Call Peter on 01473 435308 or email email@example.com and we’ll explain just how cost effective a Blog can be or we’ll tell you about our Social Media starter system, which is very cost effective!