Social Media satire edition 7. Social Media guru’s, grandma’s Blackberry, Twitter, Facebook and StumbleUpon.


Social Media satire edition 7: Featuring Grandma’s Blackberry (again!) Facebook, Twitter, StumbleUpon, juvenile Social Media gurus, Social Media start ups and much more…

Grandma's still not sure about her new Blackberry!

Social Media satire has turned out to be incredibly and I mean incredibly, popular!   The amount of Social Media engagement I receive from each of the posts in the series confirms that I have found something that people really like!  It appears my initial fears of diminishing the importance of my Social Media message by introducing humour was totally unfounded.   The Social Media message seems to be getting across to more and more people as a result of the humour and that’s why I’ve brought back grandma and her Blackberry, she was first seen in Social Media satire 2 and she’s proved to be very popular. Without wanting to appear disrespectful, I think everyone knows how amusing the ‘much older’ generation can be when it comes to technology, it’s amazing to think that some people were born before telephones were commonplace.  How times have changed in 60 0r 70 years?


No, not international, INTERNET!

This cartoon is how some of our more senior citizens must remember their first telephones!  A Blackberry offering mobility and access to the Internet, Twitter, Facebook, YouTube, LinkedIn, StumbleUpon and Google Buzz must seem quite a step forward, don’t you think?

If you would like to join me on Twitter you can connect just by CLICKING the link I’d be very happy if you joined me and I will follow you back!


Do you know who Eric Pickles is?

I mentioned Eric Pickles quite a lot last week on Twitter, as well as on this Blog and it occurred to me that many readers of this Blog may not know who Eric really is!  He’s a powerful guy!

Eric Pickles used to be Chairman of the Conservative Party and Prime Minister David Cameron appointed Eric as Secretary of State for communities and local government.

Either despite or because of that, I’m not sure which is most relevant, some people have said some strange things about Eric:

I’ve come here expecting Chairman Pickles to be in a state of high excitement but, as usual, he moves through all this febrility like a hippopotamus through mud: slowly, calmly, and with weird grace.” Rachel Cooke’s profile of Eric in The Observer 24th May 2009

If you ever start to worry that Dave’s Conservatives are all soft-cheeked trendy toffs, take a moment to admire the girth, the stout cloth, dammit, even the tie-clip of this briny, plain-speaking, subtle, human politician.”

Benedict Brogan of the Daily Mail (Don’t you just love the way Benedict calls the Prime Minister Dave!)

Are you thinking of starting a Blog??

My Blog posts about Blogging have been a close second in popularity next to the Social Media satire and my Buffer analytics show me that the highest amount of Twitter traffic and Re-Tweets has come from Blog related Tweets.  Clearly Blogs are still very popular and more and more people are coming to understand the real benefit of them.

I’ve had quite a few people ask me why their websites look great, but get no traffic?  The answer is simple, no Social Media connectivity and insignificant or just plain boring content. If your company does wonderful things, don’t keep it a secret!  Publish it and make sure people see it; not in a magazine that no-one reads or on flyers that people immediately put in the recycle bin, do it right and get a Blog.  The beauty of Blog post Tweets and Facebook comments etc as opposed to traditional direct marketing is that the posts stay on the Internet, they are always there for people to see on Google and other search engines, not only that, but lots of ROI analytics are available.  Basically, you can see if people are interested in what you are writing and offering via Social Media, if you get no results you make changes, it really is that simple!

The RT response I receive from my Tweets is pretty much the same as I would expect from a traditional direct mail campaign, but the BIG difference is very significant: NO stamps, NO envelopes, NO letters, NO printing, NO ink, NO trips to the post office, NO printed flyers!  That’s a lot of expensive things I don’t need!   All I do need is a Twitter account, a Buffer account and a little time every day!  Plus with Buffer analytics, the results are there in black & white, unlike a traditional mail out, I don’t have to depend on staff interpretation of the results of inquiries.


StumbleUpon or Facebook? (Is it Stephen Fry serving in this shop?)

I spend quite a lot of time on various Social Media sites and StumbleUpon and Facebook are 2 of my favorites.

Facebook is good because I’ve also got my Facebook group Construction Social Media marketing, which is aimed at a very specific audience and which you are welcome to join. Just type Construction Social Media marketing into Facebook and the group will show up and you can request to join, it’s easy!  It’s only a closed group to keep out spammers and time wasters.  You’ll find lots of good information there, stuff from the Social Media Examiner, Seth’s Blog, Brain Solis’ Blog, Mashable posts and lots more, lots of interesting stuff that might help you. Or just CLICK the link to join me on Facebook, once again lots of Social Media goodies and updates you’re bound to like! Or if you would rather find out why StumbleUpon has recently become so popular, meet me and my fellow Stumblers on StumbleUpon!


Do you know about Social Capital?

If you want to know more about Social Capital and what it means to you please check out these links:

CLICK this link for the full story Part One: The PeerInex, tCn and the Twitterarti story

CLICK this link for the full story Part Two: The PeerInex, tCn and the Twitterarti story

Basically, PeerIndex is similar to Klout and it measures your Social Media engagement, how often you Tweet or comment on Facebook, who you are connected to, how often people read your comments, you Blog posts etc, etc…  The amazing part is that some people are now being employed and paid, based on their PeerIndex ‘Social Capital’ scores and their Klout ratings!!   If you want to know how to connect your Twitter account to Klout and PeerIndex just call me, it really helps you to know who your are dealing with. ‘Social Media gurus’ with a Klout score of 28 or less and no PeerIndex Social Capital are to be treated with either suspicion, caution or both!  Enough said!

Talking of Social Media gurus, there was a time in the last Internet revolution, back in the 90′s, when everyone realised that websites were a good idea, that all the kids wanted to be Bill Gates.  I wonder who it is now?  Guy Kawasaki?  Michael Stelzner?  Seth Godin?  Brian Solis?  Gary Vaynerchuck?


Nobody likes the word guru much in Social Media, but it's still a powerful keyword!

Social Media start ups, we sure see a lot of new ideas on Cindy King’s Blog at the Social Media Examiner, but what do you think is the most essential place to be for a company??

I think a Blog is very often the best way to go, BUT it does take some organizing and some real effort and time; however, it can pay big dividends and brings traffic and therefore potential customers.  That’s why I am currently offering people the opportunity to test out the effects of Blogging and the benefits of Social Media.

I know times are hard still and a lot of companies don’t have marketing departments, let alone Social Media marketing departments, that’s why I am providing this comprehensive service.  Testing out Social Media via the Construction Marketing UK Blog is just SO easy, all I need is your company bio, some decent photographs and I’ll do the rest!!   Easy, right??  The results will speak for themselves!


YouTube marketing continues to grow!

Last year I published a post explaining that YouTube marketing was great for construction and ever since we keep hearing that YouTube marketing is growing and growing. Apparently, over 60% of companies are looking to expand their YouTube marketing and why wouldn’t they?

You don’t have to be Balfour Beatty to use YouTube for Social Media marketing, really you don’t!  CLICK this link and you’ll also see Construction Marketing UK’s YouTube video, it was made on a budget, with a few photographs and although it’s just a short sample, it gives you an idea what can be done without spending a fortune.

For FREE information about Blogging, Social Media and any aspect of Social Media marketing, call Peter on 01473 435308 or email

If you find this information interesting, please share it on Facebook, Twitter, StumbleUpon, Digg, or whichever Social Media platform you prefer.  Please use the Wibiya toolbar or the sharebar to vote on BizSugar, Serpd, StumbleUpon and Blokube.  Social Media is all about sharing quality information, so spread the good news!

If you want to get started with a Social Media marketing campaign, or you really need a Blog and you need one NOW!!  Call Peter on 01473 435308 or email and we’ll explain just how cost effective a Blog can be or we’ll tell you about our Social Media starter system, which is very cost effective!








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About Peter

British born Peter L Masters has been a writer for many years and Cut Limbo is his first published novel. Back in the late 70's and early 80's he was the singer/songwriter for cult punk band Spasmodic Caress. The controversial "Hit the Dead" track was released by 4AD in 1980 and decades later re-released by US punk band The Spits. Subsequent tracks such as "Waiting" "SPG" and "Ambition" are now on YouTube. The inspiration for Cut Limbo comes from a combination of experiences gained whilst travelling and living in Europe and Asia, a love of the punk rock era and everything it stood for, and a passion for books and movies. Cut Limbo was originally written by Peter as a screenplay and inspired by classic movies such as Pulp Fiction, True Romance, Jackie Brown and Get Shorty. (A big thanks to Quentin Tarantino and Elmore Leonard) The story of what went on at Schipol airport, Amsterdam, just had to be told.
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13 Responses to Social Media satire edition 7. Social Media guru’s, grandma’s Blackberry, Twitter, Facebook and StumbleUpon.

  1. Leona Martin says:


    Once again you have done it! This is awesome with great key points on Social Media.

    Checked out the PeerIndex and not bad, not bad for myself. Could be better but these last few weeks I’ve slacked a bit so therefore my number isn’t what I would like it.

    Thanks for all your insight!

    • Peter says:

      Hi Leona, great to see you back here again and I’m glad you like PeerIndex. I found that ‘unfollowing’ a few of my least relevant Twitter followers helped improve my PeerIndex Social Capital. In March my good friend Cherry Rahtu from Cherry Solutions in Singapore improved my Twitter ‘followers’ and I went from about 600-700 to over 1200, which was great, but my account needed a little spring cleaning. Once again, I’m very happy to be able to provide some smiles with the satire and convey some useful tips and advice. Great to hear from you, stay in touch, best regards, Peter

  2. Ed Han says:

    Peter, I’m really enjoying these blog entries that you post and I realize I don’t believe I’ve commented to let you know that. Great points re: the fast-pace of technology improvements.

    One thing I particularly wanted to mention: done well, humor is superb in social media because it shows authenticity. I think that’s part of why this series is enjoying the success that it does.

    • Peter says:

      Hi Ed, what a great surprise!! I’m delighted you’ve found time to say hello and I’m equally pleased you still like the Social Media satire! I mentioned to an old friend who commented earlier, that I was concerned the humour may make this Blog seem a tad frivolous, which I would hate. Social Media is fun and fresh and new, but it is still business and should be treated as such, having said that, if you’re having fun and creating good business, you’ve got two good reasons to be smiling. On the fast moving technology note, yes, things are moving super quick, but luckily with Social Media it’s easy to find out what’s happening. Great to hear from you Ed, a pleasant surprise! All the very best, stay in touch, Peter

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  5. Barry says:

    Really like your satire humour Peter. Did you write these cartoons when they first came out.
    Seriously,great content. Have you done an article solely on how to raise your Klout score?

    • Peter says:

      Hi Barry, just adjusted your comment a tad for obvious reasons! :) Yes, I wrote these around the time of the 1st world war when I was in my 20′s, good times!! I haven’t written solely about raising Klout scores, but it’s not a bad idea. I see the new look Klout is pretty cool, maybe because PeerIndex are creating a lot of interest?? Did you also see what Mashable is doing now? Full Social Media (almost) connectivity and pretty good too! Plus Empire is getting a lot of interest and that’s been likened to a fun approach at Klout score and Peer Index metrics. It’s all about how much you engage with Social Media. I’ve had tons of emails about people buying stock in my company since I joined but haven’t got much idea yet of what it’s really all about LOL!! Really looking forward to the Blogging tribe scenario, can’t make my mind up whether to ask these guys I know or not? Is it UK based only?? Let me know and I’ll see what I can do, (if it’s necessary) but please keep me updated!! Social Media satire 8 out on Wednesday, no point in posting until after the hols!! All the best, good to hear from you, Peter

  6. Man, I love these cartoons Peter. Please put them up on Flickr and have a flickr box here so we can come have good laugh when we are bored. What a satirical way to tell the story of how technology has shifted. I love these series, I almost fell off my seat reading.

    • Peter says:

      Hi Stella, great to hear from you and here’s a link to Flickr I’ve been using Twitpic too and some of these cartoons have received hundreds of views! Amazing! You’ll find a whole selection of architectural stuff too, I like to take pics when I’m shopping with my family. It annoys them like mad, but above the ‘modern’ store/shop fronts you’ll find some real architectural delights. Most people don’t even notice this stuff! To me it’s more fun that shopping and my mobile phone takes great pictures! I’m so glad you had a good laugh! Great to hear from you, have a great weekend, (what’s left of it!) All the best, Peter

  7. Peter,

    Satire can have it’s own brand of ‘marketing excellence’. You are becoming a master of that art. :)

    • Peter says:

      Hi Bruce, good to see you back again! Thanks for the positive comments, the satire has seemed to have created a lot of interest and I’m pleased that (some) people appreciate the Social Media comments as well as the humour. It’s great fun to create a bit of laughter for people too!! Thanks mate, appreciate your time, all the very best, Peter

  8. Pingback: Social Media satire edition 7. Social Media guru's, grandma's Blackberry, Twitter, Facebook and StumbleUpon. - The MarketingM8 blog... | Social media satire |

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