Social Media progress: Empire Avenue, the summer of Social Media, guest Blogs and the Royal Wedding.



Klout and PeerIndex too serious? The fun place to be for Social Capital!

April just flew by didn’t it?

Construction Marketing UK, once again, saw some major Social Media developments in April, including Empire Avenue and a royal wedding and the beginning of the summer!!

I think it’s reasonable to say the Royal Wedding had a fair bit of Social Media coverage already, so I’ll just add a couple of links, if that’s OK with everyone?

What a month and thanks to certain real time web analytic services and new applications, Construction Marketing UK is 100% sure that Blogs and Blogging are very, very popular subjects and Social Media satire is mega popular world wide!

If you are still not sure about Blogs and you don’t know if you or your company have got the time or resources, consider the real benefits that Blogs provide:

  1. Traffic (Far more traffic that a lot of websites and for a host of reasons)
  2. Full Social Media connectivity with minimal expense (New applications easily added and adjusted)
  3. Continuous, ongoing Google ranking and continuous additional links for existing websites
  4. Easy, low cost design and redesign
  5. Unbeatable branding opportunities at many levels
  6. Inbuilt SEO
  7. Inbuilt analytics
  8. Inbuilt embedded video ability
  9. Very, very easy access & minimal maintenance costs
  10. Viewer/customer commentary facility
  11. Link building applications
  12. Access to brand building and traffic creating Blogging communities
  13. Access to brand building and traffic creating Facebook groups
  14. Reduces overall marketing expenses

I could go on, but there’s probably no need, Blogs are HOT and Social Media is making them HOTTER!!

I also wrote a couple of Blog guest posts in April, one for my old friend Erwin Felicilda, CEO of Known Media in the USA This post is about the UK construction sector and how it is adapting to Social Media.  Sadly, the UK construction sector is still well behind our USA counterparts, but we are catching up!

My 2nd guest post was for my friend Cherry Rahtu, founder of Cherry Solution Pte Ltd. Singapore and this post was all about my old Social Media favorite StumbleUpon.


Photo by Construction Marketing UK.

For all the construction professionals that read this Blog, we once again saw mixed messages throughout April; some companies, somehow, continuing to beat expectations, some still sadly falling by the wayside.  We also saw an unexpected increase of onsite accidental death, which is always a bad sign in any economy and possibly an indication of people either working under extreme pressure or cutting corners.  However, on a more positive note, new housing registrations were up 21% higher in March, which is the highest number since November 2007.   It amazes me that despite the continued increased in material prices and the continued lack of mortgage funding, that some residential home builders are still making significant and in some cases, increased returns!   I can only wonder what the sub-contractors have to say about the situation?

Information source Construction News

In early April I had a Blogging ‘near death’ experience when I accidentally upgraded the Construction Marketing UK Ltd. WordPress Blog too early!

I knew and I have always know, that upgrading WordPress updates too early, can be problematic, but I was distracted!  It was NOT fun and luckily Bluehost came to my rescue.


Throughout April I continued to speak to construction professionals who had little or no idea about the real benefits of Social Media and I continue to believe that a lot of people have been so focused on keeping their businesses afloat using the old traditional marketing methods, that Social Media and Social Media marketing, have been pretty much ignored by them.

If you are the director of a multi million pound construction company and your margins have been slashed, you’ve had to lay off people you’ve worked with for decades and your profits have dropped by 40% or more, it’s very unlikely that you’re going to get that excited about choosing a suitable Twitter handle or having a well designed Facebook business page.  We need to keep things in perspective, right?

Blogs provide traffic!

Fortunately, some construction management teams are finally starting to appreciate what’s been happening and to be fair, thanks to the sterling efforts of tCn, Construction News and PeerIndex, the rest of the construction sector can’t fail to get the message eventually.   If we are honest, until recently Social Media and construction were worlds apart and it often takes time for new technologies to become accepted; some sectors are ‘early adopters’ and others aren’t, that’s all there is to it! What more can I say, not much, apart from call me if you need to know more and I’ll explain what’s been happening with marketing and communication while you were busy!

On the subject of using Twitter and how it can help any construction company in any construction sector, we also wrote about our very good friends at Buffer!  Buffer is a great system put together by a couple of young guys from the Midlands and basically, you can protect your Klout score and your Social Capital by sending Tweets automatically!!  It is a great system and several people from the ‘built environment’ have thanked me for the introduction to this time saving system.  Try it for FREE and keep yourself and your brand in focus, even on your busiest days!

We also published an article based on a BtoB online report that showed that Social Media really is having a pivotal year; we’ve been expecting this and to us, it’s not a major surprise!  But what aspect of Social Media do you think would be best for your company?

A lot of people know that Social Media cannot be ignored, but they’re just not sure where exactly to begin.  If that’s your problem, just call us and we’ll look at you and your company’s individual situation, because Social Media is NOT 1 size fits all!

tCn, PeerIndex and Construction News

The construction Social Media hub tCn (The Construction Network) worked with PeerIndex and Construction News and brought us a comprehensive report and full statistics on the UK Construction Twitterarti and I am proud to say that Construction Marketing UK is currently very well place in 21st position out of 268 participants.  Who said construction isn’t into Social Media?

CLICK HERE for parts 1 and 2:

Mike Rowe's Social Media hub for construction trades!

During April Construction Marketing UK Ltd. was one of the first few companies to join Mike Rowe’s new Social Media hub.

Mike Rowe is the presenter of the Discovery Channel’s Emmy nominated ‘Dirty Jobs’ program and he saw a real need for Social Media to provide a hub for all the construction trades and Trades Hub is the result!

Go to for FULL details!  It’s FREE to join and any construction or related trades with a Blog are welcome.

So that’s about April covered, except for the Social Media satire posts!

In April we saw the return of grandma and her Blackberry!!


Are you too old for technology? Never!

It seems that the Social Media satire posts are becoming more and more popular and that humour (however you spell it) travels well internationally.  Social Media satire 8 will be out in a day or two!

If you want to build your Social Capital try Empire Avenue, it’s free, it’s fun and you can meet a lot of top Social Media people there See you there, buy shares in me before the value goes up even higher!!

For FREE information about Blogging, Social Media and any aspect of Social Media marketing, call Peter on 01473 435308 or email

If you find this information interesting, please share it on Facebook, Twitter, StumbleUpon, Digg, or whichever Social Media platform you prefer.  Please use the Wibiya toolbar or the sharebar to vote on BizSugar, Serpd, StumbleUpon and Blokube.  Social Media is all about sharing quality information, so spread the good news!

If you want to get started with a Social Media marketing campaign, or you really need a Blog and you need one NOW!!  Call Peter on 01473 435308 or email and we’ll explain just how cost effective a Blog can be or we’ll tell you about our Social Media starter system, which is very cost effective!






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About Peter

British born Peter L Masters has been a writer for many years and Cut Limbo is his first published novel. Back in the late 70's and early 80's he was the singer/songwriter for cult punk band Spasmodic Caress. The controversial "Hit the Dead" track was released by 4AD in 1980 and decades later re-released by US punk band The Spits. Subsequent tracks such as "Waiting" "SPG" and "Ambition" are now on YouTube. The inspiration for Cut Limbo comes from a combination of experiences gained whilst travelling and living in Europe and Asia, a love of the punk rock era and everything it stood for, and a passion for books and movies. Cut Limbo was originally written by Peter as a screenplay and inspired by classic movies such as Pulp Fiction, True Romance, Jackie Brown and Get Shorty. (A big thanks to Quentin Tarantino and Elmore Leonard) The story of what went on at Schipol airport, Amsterdam, just had to be told.
This entry was posted in Advertising, BLOGGING, Digital Marketing, INTERNET MARKETING,, Klout, Klout score advisors, Marketing Mix, SOCIAL MEDIA, Social Media Marketing, Social Media Networking, Twitter, Web 2.0 Marketing, WEBSITE DESIGN, YouTube, YouTube marketing and tagged , , , , , , , , , , , , . Bookmark the permalink.

7 Responses to Social Media progress: Empire Avenue, the summer of Social Media, guest Blogs and the Royal Wedding.

  1. Yoni says:


    Congrats and kudos! Again, when I first saw, months back, a construction blog…a construction blog???, I thought I would see daily posts from you such as “What Kind of Drywall Do You Use?” and “2x4s, the Inside Story!”

    But you have not only proven me wrong, you have amazed me. Your blog is definitely on my must-read list these days :)

    Great stuff!


    • Peter says:

      Hi Yoni! Thanks very much, I’m flattered! I must confess that I doubt too many people would enjoy talking about plasterboard or 2 x 4′s and I certainly wouldn’t enjoy writing about them. I am amazed at the amount of traffic I’m getting, things are really improving. Let’s hope business improves for construction too! Great to hear from you again, all the very best, Peter

  2. Lynn Brown says:

    Peter, I really enjoyed your bullet points on the advantages to having a blog. You pretty much covered everything and making the point that you you have to work at it. Just because you set up your blog today, doesn’t mean others will just flock to you tomorrow! I have a recent post that a wrote about this and relates to what you say here. I hope that you don’t mind that I share.

    Enjoy your blog and staying connected with you Peter!

    • Peter says:

      Hi Lynn, well I just read your Blog post, Stumbled it, Dugg it, Google Buzzed it, put it on Serpd and left a comment and downloaded your E Book! You make some great points and as I say in my comment, it’s all about networking! Like this! Plus, I still need to check out your resources! It’s on my ‘to do’ list, near the top! I’m delighted you share your link, great idea and why not! Great to hear from you, take it easy! I hope your son won the baseball competition or at least enjoyed not winning! Social Media satire 8 tomorrow!! All the best, Peter

  3. Pingback: Empire Avenue, the summer of – – CONSTRUCTION MARKETING UK BLOG | Construction Styles - News about construction

  4. Great post Peter!

    Like one of your other commentators I was expecting something very different when i came across to have a look at your blog. But I’m happily surprised.

    You provided some great info about the advantages of a blog and social media marketing here. Long gone are the days of these mediums being reserved for social use. Never before has it been so possible to brand yourself or your business, and put that brand effectively under the nose of so many people for FREE (or pennies)

    Almost any business can benefit hugely form having these elements in place in their marketing campaign, and knowing how to use them correctly is essential. it’s not complicated, but you do need to know what you’re doing.

    Thanks mate, enjoyed this!
    All the best,

    • Peter says:

      Hi Jym, thanks very much! I guess the Construction Marketing UK Ltd. doesn’t sound too exciting but that’s the sector I came from and it’s one that needs all the help it can get right now!

      It’s true that Social Media is very much a great business tool for anyone with a little imagination and the determination to promote their brand, both internally and externally. Internal marketing is pretty much unheard of here in the UK and to me that’s sad. No-one knows a business better than the rank and file members, in fact they generally know a lot more than the management, they’re just not encouraged to speak up!

      Prior to returning to construction management here in the UK my focus was predominantly traditional marketing but the collapse of the construction sector forced me to reinvent myself and luckily as construction was winding down, Social Media was coming up! Having said that, it’s still hard to convince senior construction managers that Twitter & Facebook are SO much more than gimmicks and gadgets. Good job I enjoy a challenge!

      Great to hear from you, I enjoy reading your Blog posts a lot, so you’ll be hearing from me sooner or later!

      All the best, thanks again, best regards, Peter

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