Social Media satire 8: Mashable offers Social Media connectivity, Twitter tools rule and PeerIndex performs as planned!
Who has joined the new Mashable Social Media platform? I know I have, and thanks to a Tweet from Gemma Thompson on Saturday morning, I am now connected to Mashable via Twitter, Facebook, LinkedIn, YouTube, Google Buzz and Digg. Bit of a shame my old buddies StumbleUpon and Posterous weren’t invited to the party, but you can’t expect everything! It’s a great service and the news I pick to read about is fed to my Mashable account and I can also link and share interesting items to all my Social Media friends!! Not only that, but apparently, because I’m a real ‘social animal’ and I’m following more than 50 people I won an Alpaca badge. What can I say??
It’s all here http://mashable.com/follow/people/marketingm8/
I think Mashable’s definitely moving in the right direction, with Social Media it’s either grow or get forgotten very quickly and with more than 40,000,000 page views per month as a base to build from, Mashable could easily develop into quite a Social Media force to be reckoned with. People like Quora should watch out, Mashable could very easily add their business model and then some, just as an afterthought.
The above comment and cartoon was inspired by my friend Ed Han from New Jersey, who was kind enough to visit this Blog and comment on last week’s Social Media satire. Ed agreed that we often lose sight of the speed that technology and Social Media are developing at and I agree that nothing seems to surprise us any more. I’m amazed also that mobile telephones and handheld devices have changed so significantly over the last couple of years and yet most people just seem take it all for granted! Social Media like technology is creating divides in society too, those that ‘get it’ and those that don’t! I still find it hard to believe that some people still use fax machines, but that’s just me!
The good news recently that Social Media and marketing budgets are on the rise is possibly a sign that certain world economies are on the mend. The ‘fact’ that many companies are looking to spend more on websites is to me perhaps a little misconceived, no one in their right mind would spend hard earned cash on a 1990′s style ‘static’ website, that would be pointless; people coming to me on a regular basis asking why their website gets no traffic proves that point. Blogs are the way to go and based on the fact that my Tweets that mention Blogs and Blogging get so much more interaction than anything else, proves that a lot of people want to know more.
There is no doubt that Social Media needs a lot of time, but thankfully there are tools to assist; I used to sent all my Tweets manually until my Klout score took a hammering and started using Buffer. I used to spend most of my (very early) Friday morning’s deciding who to #FF and then going through the process of sending #FF’s to maybe 100 people. It’s good Social Media manners and it helps build relationships, but it takes too much time unless you use Follow Friday Helper!
How do you know who Re-Tweets your Tweets?? You sign up to PostRank and see for yourself, PostRank offers a host of great Social Media analytical services and I’m planning to write a PostRank post quite soon, so I won’t over dwell on the subject right now.
I am a prolific Tweeter, I like communicating with people and I guess that’s why I like Social Media so much. How many Tweets is too many?? Some days I’ll send 15 or more via Buffer, plus if I’ve published another Blog post that could be 20 or so more and then there’s general ‘hello’s’ and Re-Tweets of interesting stuff and that can be quite a lot with over 1,000 followers. Luckily, Dan Zarrella said, go for it and therefore I am!
There’s a lot of talk about Social Media gurus and it seems to me that self proclaimed guru’s are the ones to look at very closely. The Social Media marketing people that just get on with the job of helping others get the hang of using Social Media are probably a better choice.
Have a good chat to people with guru like delusions or those making promises to transform your business over night, take a few notes and then give me a call. I like Social Media and I spend a lot of my life being very involved with it, I give a lot of advice to people and because I’ve been in marketing for many years, I know that despite the popularity of Social Media, traditional marketing is far from dead. Traditional marketing still works, but to me, used in conjunction with Social Media, it can show better results. You don’t have to be a guru to know that!
On the subject of gurus and Social Media and the new marketing dynamics, as I’ve mentioned before, be sure to implement the right approach with your Social Media campaigns. A good friend started using Twitter more frequently recently and his staff were sending out some very obvious Tweets and by obvious, I mean, obviously hard sell and intrusive. Social Media is popular because it is non intrusive, because it enables the consumer to make a choice based on information received. Social Media does not guarantee to provide great or immediate sales leads, in many cases and often in the majority of cases, it simply provides an opportunity to build a relationship with a ‘prospect’. Try selling to someone who addresses a Tweet or comments on a Facebook post or a Blog post and you’re likely to encounter negativity. People embrace Social Media because they don’t want to be coerced into buying or bullied into signing the dotted line. Things have changed!
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- Social ranking tool PeerIndex introduces its most requested feature…Groups [Exclusive] (thenextweb.com)
- Mashable Follow Opens To All (mashable.com)