The Social Media guru test and how it’s getting easier!!
Before I explain a few recent breakthroughs in testing the status of Social Media gurus, here is an official version of the controversial word guru.
A guru is one who is regarded as having great knowledge, wisdom, and authority in a certain area, and who uses it to guide others (teacher).
source: wikipedia: http://en.wikipedia.org/wiki/Guru
OK, so a Social Media guru is someone who knows a fair bit about the subject of Social Media and hopefully, Social Media marketing. Great, but how do we determine if they really know enough to justify hiring them?
Good question and with Blogging and Blog design it’s easy, you look at the Blog and determine its quality by the content and presentation and what other alternatives the company offers you. If they only work with one basic Blog format, forget it, there are 100′s of different WordPress themes to chose from and hundreds of different plug ins available to enhance the Blog’s usage and performance. You want what’s best for you and your company, not just a copy of what they’ve got. Blogs are designed around you and your requirements, it’s not like buying a laptop or a mobile telephone!
When it comes to a complete Social Media plan or Social Media marketing campaign you need someone who has a very good understanding of the whole Social Media scene. Unlike myself, some Bloggers just Blog, they write posts and they just send them out into the Blogosphere, job done! As most of us know, there’s a lot more to Social Media than just Blogging.
So, how do you choose a Social Media guru??
Here’s a list of some of the very good Social Media guys! I’m not too sure if they’d all appreciate being called gurus or not? Look them up on Google, read what they have to say on their Blogs, read their books or watch them on YouTube and judge for yourself! I’d be interested in your opinion, so feel free to comment and sorry if I’ve missed out anyone that you might consider crucial!
Seth Godin, Brian Solis, Gary Vaynerchuk, Michael Stelzner, Mari Smith, Darren Rowse, Jay Baer, Guy Kawasaki, Jeremiah Owyang, Mark Zuckerberg and the list goes on and on…
These guys are obvious specialists and experts, but they don’t rub shoulders with Joe Public every day and address minor Social Media issues, so there’s a pretty good chance you’ll need to speak to someone a little further down the Social Media ladder! Having said, Michael Stelzner, Cindy King and Mari Smith are always kind enough to respond to my comments left on the Social Media Examiner Blog, that’s impressive and so has Brian Solis on his Blog! It’s good to see that some of these guys practice what they preach and do engage with their audience.
The general public meet Social Media consultants like me and my Social Media peers, but what makes us good at what we do and how can people judge our abilities? Let’s face it, anyone can say they’re a Social Media guru, everything’s so new and constantly changing, they’ve only got to be a couple of steps ahead!
There are some basic ways to check and looking at a LinkedIn profile is a pretty good place to begin and if your Social Media consultant has no LinkedIn profile or it’s a very basic one, with no Products and Services, very few connections, no group memberships, no recommendations and it’s not 100% complete, forget it! Do yourself a big favour and move on to someone else!
However good LinkedIn may be, it doesn’t actually tell you how involved a Social Media consultant is on a daily basis and in the Social Media business, being engaged across the Blogosphere is NOT really something you can do part time!
PeerIndex, Klout and more recently, Empire Avenue, will all provide you with an idea of how someone interacts with Social Media because if their Klout score is low or they have minimal Social Capital on PeerIndex or their stock has a low value on Empire Avenue, it says a lot about their knowledge and their ability. Someone may well have a couple of major contracts under their belt from a year or two ago, but Social Media is a fast paced environment and as we begin the 2nd decade of the 21st century, Social Media is so much more than building a website or a Blog and sending a few Tweets every now and then!
Social Media has certainly taken off over the last few years and as I said back in the middle of 2010, this will be a pivotal year and if you read Cindy King’s regular features on the Social Media Examiner Blog regarding new companies, tools and services, you will see that an enormous amount of development is going on!
So, a corporation needs a Social Media consultant, they find one on Google or LinkedIn and their LinkedIn profile is 100%, their Products and Services address all the skills and abilities required, their recommendations are in place, their Klout scores and PeerIndex scores are high, as is their Empire Avenue stock price; that’s all good, but how connected is this consultant and how can we tell at at glance instead of spending days going through the many relevant Social Media platforms??
Wouldn’t it be nice, to just hover our mouse over a persons avatar profile on our Twitter feed and take a look at their Social Media connectivity?? It would be wonderful wouldn’t it?
Well now, thanks to Ed and Laura Orcutt from LOBOSLLC it is possible!
My description of the Hoverme Hovercard would be ‘a digital Social Media engagement business card’, a card that offers immediate access to a complete selection of a Social Media advocate’s Social Media engagement credentials.
My good friend Clive from Parenting Extra sent me a Tweet late last night with a link regarding this and I was very impressed!! Ed Orcutt was kind enough to thank me for Tweeting about 120 people very early this morning and sharing the good news and he then went on to offer me some insight into the company, its motivation and its future direction. (Who said Twitter’s no good for business!?)
Peter Masters: “Thanks for taking time out to speak to me Ed, I’m very grateful. Let me first ask you what actually motivated LOBOSLLC to develop Hoverme’s Hovercard?”
Ed Orcutt: “Our motivation was to scratch a (Social Media) itch! We wanted to make it quicker and easier for people to see an individual’s Social Media profile.”
Peter Masters: “When I hover my mouse over my Twitter feed avatar, many of my Social Media credentials are immediately revealed, this is excellent for anyone needing a real indication of my Social Media engagement, what systems does this currently work on Ed?”
Ed Orcutt: “Right now it works on Twitter, Twitter search, Tweetmeme, Trendistic and we’re adding more every day!”
Peter Masters: “I had to write about this development as soon as I heard about it Ed because it’s another great way to save people a lot of time. What else are you guys developing over at LOBOSCLL?”
Ed Orcutt: “Well for now we’re looking to add additional features to the Hovercard and develop a new website.”
Peter Masters: “Thanks very much Ed, I’m sure that people will be delighted with this great new Social Media digital business card and I wish you the best of luck for the future.”
Ed Orcutt: “Thank you Peter, as it’s passed 1a.m. here right now, I’m heading off for some sleep, I look forward to reading your Blog article.”
It would seem that Ed and Laura Orcutt like most Social Media professionals nowadays are putting in some serious hours, Social Media is a demanding environment but pioneers were never known for taking it easy or resting on their laurels, were they?
I feel that this Hoverme Hovercard system will be more than welcomed by the Social Media community at all levels and it presents a great glimpse of the way companies like LOBOSLLC are helping pioneer quality products and tools to make our Social Media connectivity and engagement that much easier and faster!
Good luck Ed and Laura Orcutt I’m sure we’re going to hear a lot more about Hoverme and the Hovercard!!
For full details of LOBOSLLC, the Hoverme Hovercard and contact details of Ed and laura Orcutt here’s the link, http://www.lobosllc.com/#
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If you want to get started with a Social Media marketing campaign, or you really need a Blog and you need one NOW!! Call Peter on 01473 435308 or email email@example.com and we’ll explain just how cost effective a Blog can be or we’ll tell you about our Social Media starter system, which is very cost effective!
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