Social Media satire 10: Empire Avenue connects the world to a new and very exciting type of Social Media networking!
If I’m sounding a little obsessed with Empire Avenue, it’s because I am! Without a doubt, it is an addictive pastime for Social Media advocates, the biggest thing since Facebook and Twitter and it’s going to become MASSIVE! Why? Because it’s fun, because it’s interesting and also because it’s great Social Media networking!!
What do I mean by great Social Media networking? Networking can often just be chatting to people we don’t know, about nothing in particular and pretty much a waste of an early morning or late evening! Empire Avenue is specific Social Media networking and it’s 100% focused on Social Media! OK, but what have I actually achieved during these early mornings and late nights?
- New business opportunities
- New business contacts
- A place to introduce people to my Blog
- A lot more traffic to my Blog
- Professionals endorsements of my Blog
- Some great, new, quality Twitter followers and I have the potential of lots more to come
- I have been added to quite a few new Twitter lists
- A lot of new LinkedIn connections, personally and for my new ‘Construction Blog Professionals’ LinkedIn group
- New friends on Facebook, new people visiting my Facebook business page and my Facebook Construction Social Media marketing group
- New subscribers to my YouTube channel and views on my Construction Marketing UK videos
- New connections on Flickr
- A huge increase in the awareness of the Construction Marketing UK Ltd. brand
Not too bad for a FREE game! But what’s the downside?? There must be a downside?
As a child of the late 60′s and early 70′s, TV was the big breakthrough, the intrusive Social Media of the era and everyone just sat passively in front of ‘the box’ and loved every single minute of it, including the commercials. There were only 2 channels at first and they were in black and white and often the picture was rubbish. Everyone loved it!
It didn’t matter what was on, everyone just sat in virtual silence and watched.
The mantra of the TV era was “Come in, sit down, shut up, it’s on!” And that’s exactly what we did, life was simple! Were we addicted to TV? Of course we were! If you asked us what we had watched the previous morning over breakfast, very few of us would remember, but we’d happily repeat the process that following evening.
I have heard it said that treating people as commodities is immoral and potentially dangerous and of course it is, but Empire Avenue is about people’s ‘social capital’ and not them in any physical sense. I know things can get twisted and changed, but intrinsically it’s a game and should be treated as such. We don’t buy real houses and hotels in Monopoly, do we? Or real animals in Farmville?
Is it good to encourage people to stay awake for hours chasing illusions of accomplishment, driven by digital greed and surreal success? Would Gordon Gecko love Empire Avenue? Is it sensible to encourage these feelings as the world continues to reel from the effects of the worst economic meltdown caused by greed and financial negligence, or is Empire Avenue still just a game that shouldn’t be taken too seriously?
To me it’s still just a game and the benefits are fun and Social Media connectivity! It’s as simple as that! Come on everyone, let’s have some Social Media fun!
Once again, a reminder, it is NOT real money and all we are really accomplishing is the ability to connect with new people in a fun way! Social Media advocates, professional or otherwise, tend to work hard and for long hours, can’t they have a bit of fun??
Chris Pirillo is a great character, much larger than life and very funny and I would not have had the pleasure of ‘meeting’ him and literally hundreds of other people, if it hadn’t been for Empire Avenue. Chris Pirillo’s YouTube videos are very funny, his Blog is entertaining and informative and he seems a genuine guy with a love for Social Media. To me that’s all good and despite what he says on the video, I’m confident he wouldn’t really starve his dog because he’s addicted to Empire Avenue.
My conclusion is simple, the very few minutes of spare time I once had, are now devoted to Empire Avenue and you know what? I don’t mind, it’s worth it to me. I know I spend a lot of time in front of a screen and that’s OK, I’m getting used to it, I’m still adapting to the 21st century.
I will continue to enjoy making new friends and making pretend money and having fun.
If you want to join, just CLICK on the MARKETINGM8 stock symbol and you’ll get the opportunity to join me and the 1,000′s of others that are enjoying the latest Social Media phenomenon. Is it a fad? I don’t think so, Facebook and Twitter were considered fads by some and not so long ago. Will Empire Avenue become bigger and bigger as more and more people realise how powerful Social Media is? Yes, of course!
Time and time again I’ve said this would be quite a year for Social Media and although it’s going pretty fast, there’s a lot happening! Does communication add value? Sure it does!
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If you want to join Empire Avenue, get started with a Social Media marketing campaign, or if you really need a Blog and you need one NOW!! Call Peter on 01473 435308 or email email@example.com and we’ll explain just how cost effective a Blog can be or we’ll tell you about our Social Media starter system, which is very cost effective!