Social Media satire 10: Empire Avenue connects the world to a new type of Social Media networking!


Social Media satire 10: Empire Avenue connects the world to a new and very exciting type of Social Media networking!

If I’m sounding a little obsessed with Empire Avenue, it’s because I am! Without a doubt, it is an addictive pastime for Social Media advocates, the biggest thing since Facebook and Twitter and it’s going to become MASSIVE!  Why?  Because it’s fun, because it’s interesting and also because it’s great Social Media networking!!

What do I mean by great Social Media networking?  Networking can often just be chatting to people we don’t know, about nothing in particular and pretty much a waste of an early morning or late evening!  Empire Avenue is specific Social Media networking and it’s 100% focused on Social Media!  OK, but what have I actually achieved during these early mornings and late nights?

  • New business opportunities
  • New business contacts
  • A place to introduce people to my Blog
  • A lot more traffic to my Blog
  • Professionals endorsements of my Blog
  • Some great, new, quality Twitter followers and I have the potential of lots more to come
  • I have been added to quite a few new Twitter lists
  • A lot of new LinkedIn connections, personally and for my new ‘Construction Blog Professionals’ LinkedIn group
  • New friends on Facebook, new people visiting my Facebook business page and my Facebook Construction Social Media marketing group
  • New subscribers to my YouTube channel and views on my Construction Marketing UK videos
  • New connections on Flickr
  • A huge increase in the awareness of the Construction Marketing UK Ltd. brand

Not too bad for a FREE game!  But what’s the downside??  There must be a downside?


Empire Avenue is definitely addictive!

As a child of the late 60′s and early 70′s, TV was the big breakthrough, the intrusive Social Media of the era and everyone just sat passively in front of ‘the box’ and loved every single minute of it, including the commercials.  There were only 2 channels at first and they were in black and white and often the picture was rubbish.  Everyone loved it!

It didn’t matter what was on, everyone just sat in virtual silence and watched.

The mantra of the TV era was “Come in, sit down, shut up, it’s on!”  And that’s exactly what we did, life was simple!  Were we addicted to TV?   Of course we were!  If you asked us what we had watched the previous morning over breakfast, very few of us would remember, but we’d happily repeat the process that following evening.


Are we really buying and selling people?

I have heard it said that treating people as commodities is immoral and potentially dangerous and of course it is, but Empire Avenue is about people’s ‘social capital’ and not them in any physical sense.  I know things can get twisted and changed, but intrinsically it’s a game and should be treated as such.  We don’t buy real houses and hotels in Monopoly, do we?  Or real animals in Farmville?


Does Empire Avenue take control of your life?? Only if you let it!

Is it good to encourage people to stay awake for hours chasing illusions of accomplishment, driven by digital greed and surreal success?  Would Gordon Gecko love Empire Avenue? Is it sensible to encourage these feelings as the world continues to reel from the effects of the worst economic meltdown caused by greed and financial negligence, or is Empire Avenue still just a game that shouldn’t be taken too seriously?

To me it’s still just a game and the benefits are fun and Social Media connectivity!  It’s as simple as that!  Come on everyone, let’s have some Social Media fun!


It is NOT real money!! Do NOT forget!!

Once again, a reminder, it is NOT real money and all we are really accomplishing is the ability to connect with new people in a fun way!  Social Media advocates, professional or otherwise, tend to work hard and for long hours, can’t they have a bit of fun??


Chris Pirillo

Chris Pirillo is a great character, much larger than life and very funny and I would not have had the pleasure of ‘meeting’ him and literally hundreds of other people, if it hadn’t been for Empire Avenue.  Chris Pirillo’s YouTube videos are very funny, his Blog is entertaining and informative and he seems a genuine guy with a love for Social Media.  To me that’s all good and despite what he says on the video, I’m confident he wouldn’t really starve his dog because he’s addicted to Empire Avenue.


Networking fun for the Social Media enthusiast!

My conclusion is simple, the very few minutes of spare time I once had, are now devoted to Empire Avenue and you know what?  I don’t mind, it’s worth it to me.  I know I spend a lot of time in front of a screen and that’s OK, I’m getting used to it, I’m still adapting to the 21st century.

I will continue to enjoy making new friends and making pretend money and having fun.

If you want to join, just CLICK on the MARKETINGM8 stock symbol and you’ll get the opportunity to join me and the 1,000′s of others that are enjoying the latest Social Media phenomenon.  Is it a fad?  I don’t think so, Facebook and Twitter were considered fads by some and not so long ago.  Will Empire Avenue become bigger and bigger as more and more people realise how powerful Social Media is?  Yes, of course!

Time and time again I’ve said this would be quite a year for Social Media and although it’s going pretty fast, there’s a lot happening!  Does communication add value?  Sure it does!

If you find this information interesting, please share it on Facebook, Twitter, StumbleUpon, Digg, or whichever Social Media platform you prefer.  Please use the Wibiya toolbar or the sharebar to vote on BizSugar, Serpd, StumbleUpon and Blokube.  Social Media is all about sharing quality information, so spread the good news!

If you want to join Empire Avenue, get started with a Social Media marketing campaign, or if you really need a Blog and you need one NOW!!  Call Peter on 01473 435308 or email and we’ll explain just how cost effective a Blog can be or we’ll tell you about our Social Media starter system, which is very cost effective!










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About Peter

British born Peter L Masters has been a writer for many years and Cut Limbo is his first published novel. Back in the late 70's and early 80's he was the singer/songwriter for cult punk band Spasmodic Caress. The controversial "Hit the Dead" track was released by 4AD in 1980 and decades later re-released by US punk band The Spits. Subsequent tracks such as "Waiting" "SPG" and "Ambition" are now on YouTube. The inspiration for Cut Limbo comes from a combination of experiences gained whilst travelling and living in Europe and Asia, a love of the punk rock era and everything it stood for, and a passion for books and movies. Cut Limbo was originally written by Peter as a screenplay and inspired by classic movies such as Pulp Fiction, True Romance, Jackie Brown and Get Shorty. (A big thanks to Quentin Tarantino and Elmore Leonard) The story of what went on at Schipol airport, Amsterdam, just had to be told.
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20 Responses to Social Media satire 10: Empire Avenue connects the world to a new type of Social Media networking!

  1. Peter,

    What a great and informative article about Empire Avenue. As I’m still trying to figure this out, I would be very interested to know how you got new business contacts and opportunities through Empire Avenue.

    Thanks so much,
    Marion Mehrer

    • Peter says:

      Hi Marion, so good to hear from you!!

      My success on Empire Avenue has come from communication, it’s as simple as that! Initially adding people and joining #SocialEmpire which I’ll add you and taking it from there!!

      It also cements other relationship already developing, social Media camaraderie!

      All the best Marion, stay in touch and if I can help, you know where I am. Best regards, Peter

  2. Hi Peter
    Permission to repost on my blog

    How do you get Empire Avenue to release more shares? I’m all bout out on yours!


    • Peter says:

      Hi Arthur, great to see you here! I’m looking into it for you! I know you can.

      I’ll be back, I’ll Tweet you, it’s easier. OK!

      Hope you like the humour :)

      All the best

      Peter :)

  3. Sue Tamani says:

    Peter – what a kack! Love the cartoons and you have hit the nail on the head. It IS a game but with such a brilliant purpose. And your list of what you’ve achieved by networking on EA is truly impressive!
    See you on EA!

    • Peter says:

      Hello Sue and thanks a lot for dropping by! I hope kack means something nicer in Australia than it does here! :)

      Empire Avenue is truly great and like Facebook and Twitter and lots of other Social Media, some people underestimate it!

      Today, I was informed that the post was on Zite, which is an iPad app and I didn’t even know. Now that’s networking when you’re listed as a top post on iPad!! Social Media is SO powerful!!

      Great to hear from you, all the very best,


  4. Leo Widrich says:

    Super funny Peter! Especially the last pic! :)

    • Peter says:

      Hey Leo, great to hear from you mate! I was just telling someone all about Buffer, it must be a Karma thing!

      I’m glad you’re still finding them funny!!

      Thanks for the continued support!

      All the very best


  5. Ed Han says:

    Peter, I haven’t explored Empire Ave to the extent that you have, so I will need to see to that oversight. Great characterization here, I thought. That social capital distinction is an important one, and I can easily understand how that might prove elusive if Empire Ave is new to one.

  6. janwong says:

    Hey Peter, an excellent (and fun) article on Empire Avenue. I can tell that you’re absolutely hooked to it! It sure is a great concept – to inject some fun into all the seriousness of social media and network building. Perhaps it will make its way as one of the measurement metrics such as Klout? After all, it’s about building your networth based on your network ;)

    • Peter says:

      Hi Janwong, you are 100% correct, but I think it’s more accurate than Klout because it considers more metrics.

      As you say, the best bit is that it’s fun too!

      Plus, how many people do you engage with on Klout or PeerIndex?? Not many!

      Great to hear from you, stay in touch!

      All the best,


  7. Leona Martin says:


    Another good one. I had this long thing I wanted to say about Empire Avenue, but thought before I do say this or that….I’d try it again. Because so far I’m not seeing it, but I do realize that things take time and guess I need to give it time.

    Thanks again, Peter!

    • Peter says:

      Hi Leona,

      Great to see you again!!

      Sure it’ll take some time, like anything else but it’s great for networking!!

      I’m glad you enjoyed the post!

      All the very best, Peter

  8. Bojan says:

    Well I did laugh a little bit xD Especially at Eaves as real currency :)

    • Peter says:

      Hi Borjan, how are you?? I’m glad you’re still finding them funny and happy your price is going up still!

      Thanks for your comments, all the very best, Peter

  9. Pingback: Social Media satire 10: Empire Avenue connects the world to a new type of Social Media networking! - The MarketingM8 blog... | Social media satire |

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