Empire Avenue shakes up the Social Media scene! Social Media satire 11.


Empire Avenue has shaken up the Social Media scene for sure!!

I am now connected with hundreds more Social Media people than I used to be; connected on LinkedIn, YouTube, Twitter, Facebook, Flicker, Posterous, Tumblr and on Empire Avenue itself.   I have met and positively connected with more Social Media professionals in the last couple of weeks than I have in the last couple of years on Facebook, LinkedIn and Twitter alone.  Plus I have written various articles on Empire Avenue, dedicated three Social Media satires to the subject and made my very 1st YouTube cartoon movie, It really is a phenomenon!  Why?  Because some of these connections are bearing fruit already and professional networking has never been so much fun!

Social Media marketing is changing everything!

The Social Media significance of Empire Avenue is its full connectivity!  The amount of Twitter followers and Twitter lists I am on has increased significantly, as have my Facebook friends, my Blog viewers, my LinkedIn professional followers and even my YouTube and Flickr subscribers.  These aren’t just casual online acquaintances from anywhere on the Internet,  these are predominantly Social Media professionals that might be able to help me provide a better service to my clients.  This doesn’t equate to fiscal rewards in the real sense, not in any immediate way, but clearly the better I serve my clients, the better my business becomes, right??  The better my business becomes and the more quality services I can offer my customers, the happier my customers are and consequently the more profitable my business becomes in the long run.  This so called ‘game’ that everyone is talking about, really is changing everything!


Addictive like many things!

“Isn’t Empire Avenue addictive and time consuming?”  People keep asking me the same questions and my answer is yes, of course it is.  Just like TV, music, movies, online poker, coffee and chatting.  You probably won’t die from overdoing it though and if your business suffers, that’s an issue only you can deal with.  The answer of course is simple, like alcohol and chocolate, use Empire Avenue in moderation.


Don't neglect your real responsibilities.

Some people will overdo it, that’s life!  Some people drink too much, others eat too much and some spend their lives on computer games.  That’s just people, right?


Staring at screens for too long can be bad for you!

For the last few years now, in fact since the Dot Com boom of the 1990′s, I’ve been spending a lot of time staring at screens and it does effect your eyes.   Apparently, looking at anything green helps soothe the eyes and helps rest them.   I’m planning to put an big aspidistra plant on my desk next to my screen; homage to my old mate George Orwell and a special treat for my eyes.


Delusions of grandeur

Will some people be effected by delusions of grandeur?  Sure they will, they’re people.  I’m looking at being CFO of Social Networking soon, currently I’m Vice President, promotion is imminent.  I’m the UK’s highest weekly earning business on Empire Avenue, my weekly dividends are 5th highest and my portfolio is the 5th richest and I have managed this in a couple of weeks, in my spare time, yet my lifestyle hasn’t changed at all.  I am not suffering from delusions of any kind, none whatsoever and I am now a  millionaire! (My wealth and position has increased significantly since this initial draft was written!)


International networking

I connected with and invested in a lady called Kiera Pedley from Australia a few days ago and she was loving Empire Avenue straight away, she’s smart enough already to know it’s addictive, but she also said that she’d met some amazing Social Media people and this is her first day.  It seems to me that the Empire Avenue experience encourages real engagement, unlike the fleeting connections on Twitter and Facebook; obviously, nothing’s really at risk on Empire Avenue, but because rewards are involved, people look at each other in more depth. People, or ‘influencer’s’ as they are called, look beneath the surface not just at the surface and that’s the beauty of it!


Out of touch with reality??

I just know that the construction sector will frown upon Empire Avenue, as will some construction sector Social Media marketers.  Those that haven’t tried it will say it’s silly and pointless, I just know they will; sadly a lot of construction people still think Linkedin, Facebook and Twitter are irrelevant to their businesses.  Before I got involved in Empire Avenue, I read an article by some pundit, who said the rules of engagement weren’t clearly defined.  That’s what makes it fun, learning what the ‘game’ is and engaging with people in the various Facebook groups is great!  I don’t expect and wouldn’t encourage senior construction managers of large corporations to spend their spare time on Empire Avenue, but I would recommend their marketing departments or representatives to get involved and get the brand out there.  Why not?  The recession might not be over, but we still have coffee breaks, Empire Avenue is free and it might be great for a little ‘internal marketing’, it my help create a little team spirit and motivate a few people into being more active on Social Media.  Why not?

A word of warning! Quite a few big corporations ventured onto Empire Avenue and built their prices up to 90 or 100, but because they didn’t continue interacting and engaging, their prices dropped to 40 or 50 and subsequently a few have left the Avenue.   They clearly didn’t appreciate that it’s an ongoing brand building concept, but like I said, it needn’t take someone 24/7!   Some of the more Social Media savvy bigger brands still doing OK are: Ford, Xbox, Audi, Toyota, eBay and Dell and don’t forget, Empire Avenue is still a young idea, it’s far from mainstream, at the moment!

I believe that Empire Avenue is the ultimate Social Media CV, Klout and PeerIndex have got their place but Empire Avenue is based on Social Media substance and Social Media connectivity.  However, I would love to hear what YOU think, so please feel free to let me know you thoughts!  Leave me some comments!

If you want to join, just CLICK on the MARKETINGM8 stock symbol and you’ll get the opportunity to join me and the 1,000′s of others that are enjoying the latest Social Media phenomenon.  Is it a fad?  I don’t think so, Facebook and Twitter were considered fads by some and not so long ago.  Will Empire Avenue become bigger and bigger as more and more people realise how powerful Social Media is?  Yes, of course!

If you find this information interesting, please share it on Facebook, Twitter, StumbleUpon, Digg, or whichever Social Media platform you prefer.  Please use the Wibiya toolbar or the sharebar to vote on BizSugar, Serpd, StumbleUpon and Blokube.  Social Media is all about sharing quality information, so spread the good news!

If you want to join Empire Avenue, get started with a Social Media marketing campaign, or if you really need a Blog and you need one NOW!!  Call Peter on  01473 435308 or email peter@constructionmarketinguk.co.uk and we’ll explain just how cost effective a Blog can be or we’ll tell you about our Social Media starter system, which is very cost effective!






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About Peter

British born Peter L Masters has been a writer for many years and Cut Limbo is his first published novel. Back in the late 70's and early 80's he was the singer/songwriter for cult punk band Spasmodic Caress. The controversial "Hit the Dead" track was released by 4AD in 1980 and decades later re-released by US punk band The Spits. Subsequent tracks such as "Waiting" "SPG" and "Ambition" are now on YouTube. The inspiration for Cut Limbo comes from a combination of experiences gained whilst travelling and living in Europe and Asia, a love of the punk rock era and everything it stood for, and a passion for books and movies. Cut Limbo was originally written by Peter as a screenplay and inspired by classic movies such as Pulp Fiction, True Romance, Jackie Brown and Get Shorty. (A big thanks to Quentin Tarantino and Elmore Leonard) The story of what went on at Schipol airport, Amsterdam, just had to be told.
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5 Responses to Empire Avenue shakes up the Social Media scene! Social Media satire 11.

  1. Ed Han says:

    Peter, I’m very curious re: the investment of time with Empire Ave. Klout & PeerIndex don’t reward additional time spent on their site–indeed, it’s in their interests for us to peek at our scores and leave re: server load & bandwidth–but Empire Ave is different. They have a very smart way to monetize the site, no question.

    I am left wondering however if the Heisenberg Uncertain Principle doesn’t apply here. Can it indeed accurately measure while also rewarding activity? I’m less certain about that now.

    • Peter says:

      Hi Ed, Quantum Mechanics is not my area of expertise but the Heisenberg Uncertain Principle does make a good point and I can almost see where you are coming from with regard to Empire Avenue.

      To me because the Empire Avenue model is new and constantly changing, certain other issues have to be taken into consideration too and because membership is growing so fast, new unexpected changes will also take place. Plus, I am sure new measures will have to be considered because once we go mainstream, people (particularly wealthy corporations) will ‘outsource’ to maintain high ratings and this will distort the entire process.

      I don’t think we can apply Quantum Mechanics to something in such a state of flux, can we?? (Or is it all about things in a constant state of flux?? I’m not sure??)

      In a year or two Empire Avenue could be a totally different beast, look how much Facebook has changed and is continuing to change. Who knows what we could end up with, individual ID’s to ensure we’re only measuring an individual and not assistants?

      I had an interesting ‘chat’ earlier, regarding the use of empire Avenue scores for employment, I read a while back about people in the USA being employed based on klout and PeerIndex scores! How much more with Empire Avenue’s full connectivity and ongoing engagement??

      You raise an interesting point Ed, not sure if I’m the right guy to answer the question! Don’t stop dropping by with interesting stuff though, I enjoy it!

      Best regards, good to hear from you!!


  2. Anni Bricca says:

    Hi Peter,

    Great article! Your point about maintaining (or not maintaining) your presence is very important. I think there will be companies scrambling to reinstate their stock as Empire Avenue becomes more mainstream and they realize, just like in the real world, they’ve lost their edge in a realm that now matters. I think Empire Avenue could become a force to reckon with.


    • Peter says:

      Hi Anni,

      I think the fact that I’m responding to your blog comment right now proves that Empire Avenue works well for networking because we only ‘met’ yesterday! I didn’t see so much ‘real’ engagement from twitter and Facebook, LinkedIn was a little better but often overly serious.

      I agree 100% that empire Avenue will become a force to be reckoned with, but it takes some work and it takes real effort. Will companies look for professional Empire Avenue managers? Maybe?

      If they can offer me a really great deal, I’ll consider a career change!

      Great to hear from you, all the very best, Peter

  3. Pingback: Empire Avenue shakes up the Social Media scene! Social Media satire 11. - The MarketingM8 blog... | Social media satire | Scoop.it

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