Social media success is fun! Social media satire 32.
I often wonder if we sometimes take our social media lives just a little too seriously? That’s why I love Mondays and social media satire!
Social media has been a HUGE subject this year throughout the world and the topic of probably millions of conversations in every language imaginable, but as the ‘Year of Social Media’ comes to an end, I am seeing some significant changes.
Much like TV in the 60′s, social media is addictive and whether it’s Facebook, online poker, Ebay or PS3, it’s all contemporary and it’s all Internet (Web 2.0) related one way or another and people are loving it!
However, social media advocates, gurus and mavens seem to be leading the way and are becoming far more selective; really, it’s true! Some people are beginning to realise that a 24/7/365 online existence is neither a great lifestyle or a brilliant business model. The more successful are mixing it up a little, enjoying the benefits of social media but moving away from becoming a complete slave to it. Delegation is the key word and time management seems to be the mantra! Once you’ve built a good quality social media base, the maintenance of it is not so difficult or time consuming. Thanks to platforms like Buffer, consistency is easily achievable and I’m expecting to see similar tools for posting on Facebook, Google+, and StumbleUpon being developed real soon.
People are not actually dismissing that great advances of social media and all that goes with it, but they are looking beyond the obvious and questioning what the ‘neo normality’ really is.
Social media has developed at an amazing pace during 2011 and we’ve seen a multitude of new social media platforms and some major developments from those already established, take a look at both Google and Facebook and consider how they looked just 12 months ago. We also hear the whisper of Microsoft looking to buy Yahoo for half the price offered in 2008, but will Uncle Bill be buying a bargain or a white elephant? What’s the point of trying to compete with Facebook and Google when Google’s initial excitement waned quicker than ice cream on a hot griddle?
My post earlier this year explaining both the benefits and the addictive nature of Empire Avenue was well received, Empire Avenue was a big subject then and it continues to be one as some of the most loyal, hard core fans are now leaving almost on a daily basis. The recent algorithm changes are said to be the reason, but perhaps it’s just a question of social media burn out and a symptom of what was once new and exciting becoming predictable and over familiar? Who knows?
Having said that, I’m still there and I’m doing OK, I still believe it’s a great place to meet new people and I’m very grateful that many who have recently left are joining me on my Facebook group. I would hate to lose contact with such good, creative and inspirational characters and I genuinely consider some of these people good friends now.
Social media is developing and changing and so are we as users!
Technology changes and we change to adapt to it, where would you be today without your mobile telephone? Mobile is the way of the future, there’s no denying it and laptops and desktops will eventually become a thing of the past, I’m convinced of that.
However, it’s not just our lives that are changing but also our surroundings, our shopping centers here in the UK are becoming chains of predictable coffee shops, mobile telephone outlets and charity shops. Online shopping and American style mega malls are changing the High Street; the book shop and the newsagents will probably be a distant memory in just a few years, much like the pub, the butchers and green grocers.
This Web 2.0 age of technology isn’t just changing the way we communicate and market our businesses.
Social media is definitely here to stay and although it is still in its infancy and we’re likely to see plenty of changes, people are getting used to it and realizing that you don’t need it all and you don’t actually need it 24/7/365. We are becoming more selective and using social media rather than letting it use us.
Whatever your company does, social media is sure to be of some benefit and bound to fit somewhere in the marketing mix, if you want to know more just call us.
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