Social media scandal and seasonal social media satire!! (Edition 33)
What’s happening over at Empire Avenue? Where’s all the social media love and affection gone?
A few algorithm changes and a lowering of divs and people are fighting, what happened to the social media summer of love? The people that left gracefully for whatever reason have moved on, but others seem to be hanging in there and displaying a lot of negativity. The Empire Avenue game isn’t mandatory and it is, after all, just a game! Let’s hope this doesn’t become a social media scandal!
Why can’t people just relax and enjoy what they do in their leisure time? Frankly, I don’t mind if someone sings me a social media serenade, but all the noise and negativity is giving me a headache!
Having said that, we’ll probably witness a lot more social media noise soon as Klout also adjusts its algorithms! Scores will drop and some smiles will probably drop too! I can recall my emotional state when my score dropped from 58 to 51 in just 1 day, this was back in February 2011, this event could be worse and could affect 1,000′s of people. Oh no, another social media scandal! (Update: Some people are saying Klout prefers Facebook to Twitter now??)
All things considered, I got over my Klout score drop pretty well and I’m actually exactly the same guy with a score of 72 as I was recently at 74, so the casualty levels should remain manageable! Don’t panic, you’ll live through it and counselling may be available online.
However emotional social media makes you, you should always consider trying not to appear like a complete nutter online! I have seen some incredible outbursts recently from people I considered reasonably stable and mature. Social media should be fun and entertaining and whatever happens, it is rarely life threatening; this should be remembered! Whatever you say will probably stay with social media somewhere, so please don’t lose the plot and regret it later; remember, your future boss and your grandma might be reading your bizarre outbursts too!
It was quite easy to get up early and begin typing blog posts at 5.30am last summer, but as it gets colder and darker in the mornings I’m pretty sure we will all embrace the maximum time in our warm and comfortable beds. (The extra quilt went on last night!)
How will you be affected? How will social media be affected? Will there be a significant decrease in Tweets, posts, comments and responses? Or will it be counter balanced by digital Christmas greetings and seasonal social media campaigns? This could be the first major social media Christmas for lots of companies! What special social media content have you got planned for the Christmas holidays?
Maybe we’ll see some great seasonal content this Christmas on the social media platforms? We all remember the classic Christmas advertising campaigns of our favorite corporations years ago, don’t we? (Hands up who remembers Coca Cola’s Santa Claus?)
It MUST be time for the corporations to present something special on their social media platforms, maybe we’ll see some Festive Facebook additions or some Glittering Google baubles? Corporate Christmas carols videoed and sent via Twitter would inspire good spirit amongst all men (and women), as would Christmas movie video clips!
But who will do it best? Will the platforms themselves ALL do something major? Will Google or Facebook win? Will Twitter get better or bitter with their Christmas decorations this year? Who will embrace the season and gain some major social media kudos? Klout offering Christmas perks (and not just in the USA!) maybe even YouTube will offer some festive delights and surprises??
On a corporate level, maybe it’ll be Nokia, they’ve performed extremely well with social media this year and are bound to be ahead of the competition! I can also think of one of two companies that are bound to spend $1,000,000′s on traditional Christmas commercials, but definitely won’t be smart enough to consider the social media angle! (Happy Christmas BMW!)
Who will be first and what will they do? Let me know what you’d like to see, ho, ho, ho…
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