Klout Gate Kont’d: Krazy Klout and other cartoons. (Social media satire edition 35)
I can’t quite believe what Klout is doing and it’s getting worse by the minute!
As Klout throws itself into investor satisfaction, commercialism and celebrity, it seems that the social media brigade are pondering two main issues: the 1st is, whether they put too much trust into Klout in the first place and the 2nd is, where to go now as an alternative, if anywhere?
Empire Avenue, PeerIndex and newcomer Kred are all potential candidates, but do we really need to be counted, corrected, acknowledged and adjusted? Maybe we should let our social media efforts be judged on their own merits; my blog and my social media platforms say all that needs to be said about me and what I do and there’s no question their about accuracy or transparency? Maybe we should rule our own social domains and let people enter via, Empire Avenue, Xeeme, Aboutme and maybe even CubeSocial and Kred? (I’m still looking into CubeSocial and Kred).
It’s only because ‘social capital’ sites or platforms such as PeerIndex and Klout offer their algorithms or opinions of us, that we are either pleased, displeased or indifferent. The reason such platforms exist is simply because it takes a lot of time to examine and judge an individuals ‘social capital’, that’s possibly why Empire Avenue offers a better profile, because of its connectivity and usage scenario; basically, what you see is what you get. Now, that’s transparency! (OK, it can be ‘gamed’, but not that much nowadays.)
The whole Klout Gate fiasco makes me wonder if we shouldn’t just rule our own social media kingdoms? We’ve all built what we’ve got, whoever we are and it takes time, effort and dedication; maybe we were wrong to let someone dictate its value to us in the 1st place? Maybe we gave to much trust to a stranger?
Whether our Klout score is 74 or 56, we are still ourselves and have lots to offer, people’s confidence shouldn’t be shaken by a few numbers, if they have social media experience and talent, it’s all there online somewhere anyway.
Although it may seem like your worst nightmare, it probably isn’t!
It would seem that few people actually saw their Klout scores go up; 3 people Tweeted me about it and yet loads more complained about a decline, in fact I’ve never had so many comments on one blog post before!
One guy tried to defend Joe’s ‘flawed system’ and said we should put things into a proper perspective and to a degree, I guess he’s right. We should have considered the way Klout works long ago and expected this; the perfect score of Justin Bieber, the gargantuan followings of Lady Gaga and Britney, us ordinary social media people, we never really stood a chance, did we?? We were bound to be put in our place eventually.
So here we are in a social media dilemma of sorts, potentially disillusioned by something we considered our own, although it probably never was, and in the position of looking for a replacement or creating our own social capital indicators.
What do we need, if anything? Is PeerIndex or Empire Avenue really the answer?
I’m constantly reminding people that social media is just one tool in the box of many for marketers and maybe social media can promote itself in many ways apart from using ‘social capital’ algorithms and platforms?
I would be very interested to see what you have to say about this and later this week I will be addressing the way that the lowering of our Klout scores has lowered the potency of our Tweets.
Klout was kind enough to point out that people with a Klout score of under 75 are now are likely to benefit much less from their Tweets, they’re likely to get a lot less ReTweets too!
Please fell free to let me know how you feel about Klout Gate, because it’s not over yet!
If you find this information interesting, please give it a Google + CLICK and also share it on Facebook, Twitter, StumbleUpon, Digg, or whichever social media platform you prefer.
If you want to get ahead with a social media call 01473 435308 or email email@example.com and we’ll explain just how cost effective a blog can be or we’ll tell you about our social media starter system, which is very cost effective!
- You Can Now Delete Your Klout Profile (lockergnome.com)
- Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC] (mashable.com)