Has Klout gone Krazy??
This week I had promised myself to write about something very different than the Klout Gate affair and something far more positive; I was going to write about a great new social media platform called CubeSocial, but that will have to wait, because now, Joe Fernandez has just gone too far!
The emotional response I got from my recent posts on Klout’s algorithms changes was staggering and I would like to thank everyone who commented on this blog! I think to a certain extend, the international social media community had considered Klout something it could trust, something it had grown and developed with, but now it feels deserted and used and the words cheated and disillusioned are on the lips of many.
This amazing example of negative PR continues and now Joe’s rubbing salt into that deep, fresh Klout wound! He’s affecting our other social media engagement! He’s damaging our Tweets!
According to Andras Benke, writer on the Official Klout Blog, my Tweets are less effective now that my Klout score has been diminished by the new algorithm(s); well thanks very much guys, that’s just the kind of news I was hoping to get from you. Not only have you potentially damaged my social media credibility, but you have also affected the viability of my other social media engagement. That’s very decent of you!
Not only has Klout done this, but they’re proud enough to celebrate the fact!!
Here’s my version of a graph from the Official Klout blog…
Here’s what Andras has to say:
“How long does your content last? We took a look at the life of a tweet for influencers with different Klout Scores. We found influencers with a Klout Score above 75 have a half-life up to 70 times longer than those with a Score between 30 and 70. Messages from these high-scoring individuals stay active and meaningful for a longer time, illustrating their influence.”
“Tweets created by users with a Score under 30 have a longer half-life but a much lower overall volume of retweets. Those with a Score between 30 and 70 get their messages spread out to the network within the matter of minutes, but are not as adept at having their messages last longer within their network as the highest scoring Klout users. Of course, unsurprisingly, we also noticed a growth curve where online influencers with higher Klout Scores get their messages retweeted by more users.”
So that’s the great news from Klout, if your Klout score was recently devalued by the algorithm changes and you’ve moved from 70+ or higher and are currently lower, then your Tweets are far less effective! Isn’t that good to know??
So basically, Justin Beiber, Lady Gaga and other very important influencers will still be fine, but social media mavens like myself will suffer? That seems fair!
Is this a Klout attempt to encourage everyone to get working on their Klout scores? If it is, it’s really not working! Klout PR doesn’t seem to be working too well from my perspective, is it just me or do you agree??
Oh oh!! Now I’m going down even further, why Joe, what’s the story?? Is this happening because you’ve made my Tweets suck? Have you created a negative social media vicious circle?
Here’s my statistics:
I am a very positive person by nature and I don’t complain about things very often, but this is too much and confusing! I tested Klout last weekend with my good friend Lane Vance in the USA, we Tweeted each other about 40 times back and forth, yet he was not included in my Klout network for some reason? A time delay maybe? Or perhaps Klout in Beta is having a few issues??
Am I wrong in questioning if Klout is getting Krazy?? Please let me know!
Thanks to Chris Pirillo (My Empire Avenue buddy) I am told that it is finally possible to delete your Klout account if you wish to!
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- You Can Now Delete Your Klout Profile (lockergnome.com)
- Twittr_Half_Life_New (venturebeat.com)
- Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC] (mashable.com)