Kred: Keeping it real with Kred! (By reading 10,000 Tweets per second!)
You must have heard of Kred by now and you might well be fed up with hearing about Klout, but however you feel about influence measurement and whether you believe it’s even possible or not, you can’t hide from the fact that it must be of some importance or we wouldn’t all be talking about it.
I interviewed Kred and People Browsr CEO Andrew Grill and immediately liked him for his typical down to earth Aussie style, his honesty and his approachable attitude. However, I’m still reading about Kred, I’m still researching it and I DO like what I see, but…
I have see some odd choices in my Klout topics over the years, in fact after writing about the London “social media” riots and how Blackberry and social media were blamed, I suddenly became an authority on Boris Johnson. Why? Because I Tweeted his PR lady telling her that Boris was wrong to blame the UK’s social/political problems on Tweeting, texting via Blackberry and using Facebook! This didn’t really make me an expert on Boris, but I did Tweet about him, but I’m certainly NOT a sailor!
I’m confident that I’ve never Tweeted about sailing and I’ve certainly never RT’d a sailing Tweet, I promise you! So imagine my dismay at the above community that I am qualified to be in as far as Kred’s concerned. (Please explain Kred people!)
OK, I admit we did grow coffee in the Philippines, in the garden, but I don’t Tweet about it, so how come I’m in the coffee lovers community? I do have a Twitter buddy, someone from Empire Avenue who is a BIG coffee lover. Is this what puts me into this community Kred? I’d love to know.
My most talked about subjects as far as I’m concerned are social media, marketing and blogging and yet strangely, I’m not even in the blogging community. Why is this and what do I have to do to change it? I guess I need to check Kred out more, but I’m just asking questions that I’m sure others will ask. I am NOT complaining as I liked Andrew Grill’s honesty, I thought it was great that he still considers himself a blogger and I do believe he and Kred are really trying to do the right thing here.
I do believe that Kred can and will get it right, a lot of people from all corners of the social media community are supporting Kred and I’ve had a lot of people Tweeting me asking me if I could either get them invited into Kred quicker or advise them on the best way to join. The demand is there for sure and all Kred has to do is continue to get it right, but we must not forget that these are very early days for Kred.
Kred actually says that influence is impossible to measure, but they are trying and I think they’ll gain a great following because any social media platform is only as good as the people behind it and these people seem very genuine and determined to get it right!
I really liked the Kred introductory video with Robert Dempsey when Andrew Grill talked about the 50+ grey haired marketing directors and their attitude towards social media. Hey, that’s me Andrew and unlike most of my peers, I really do believe in social media and I do like the way it’s broken down the barriers as far as marketing is concerned.
I also think that all businesses need guides for potential customers, especially new and developing sectors like social media; we’ve all seen the charlatans dipping their hands into the public’s pocket at social media seminars. Scores such as Kred, Klout and PeerIndex do offer the social media novices a guide and therefore a degree of protection.
I’ve met social media ‘guru’s’ with no experience and practically no Klout score offering Social Media professional guidance and in one bizarre case the guy didn’t even know what Klout or Empire Avenue were and he ran away from me! In this instance Klout was very much an asset and it was very easy for me to determine via my Twitter feed that the guy was potentially a rogue! People need guides in business and that’s what Kred are providing.
As I said earlier, any social media platform, whatever it’s trying to achieve, is only as good as the people behind it and I genuinely like the people at Kred and I think they’ll do a great job, but join them yourself now and let me know what you think!
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