Social media Christmas satire 2011, ho ho ho!
What a year for social media! But for many people it’s their very first real social media Christmas.
A lot has changed this year, but how do we sum it all up for the ones who might have missed the social media boat? Is there still time to be a social media early adopter?
In some sectors, yes and even if you’re not an early adopter, just as in traditional marketing and advertising, you can still be better than your direct competition. Don’t worry, you’ll be fine! Just use a little imagination, consider all the options and ask for professional help if you require it (call me!).
Don’t be scared of change, look hard and long at what your competitors are doing with social media and decide if you can benefit from a similar campaign. Take Sainsbury’s as a prime example, they’re great at social media and their competitors are now trying very hard to catch up with them. Being an early adopter pays dividends, but you need to be brave and forward thinking, traditionalism doesn’t win many prizes in the 21st century!
Look at how social media has changed the way we live this Christmas!
Maybe we won’t all be jumping online straight after lunch this Christmas, but I bet a few people will! I bet a few people will be choosing the Christmas carols via YouTube videos too and Christmas Tweets will probably replace the traditional Christmas cards for many people! Why not Tweet a nice festive family photo or greeting this social media Christmas? Or maybe you’d prefer to Tweet a Christmas carol? If you’re really smart, you’ll be Tweeting corporate Christmas carols and greetings during this social media Christmas season! It’s got to be cheaper than sending all those cards with envelopes and stamps to lick, right? And think of all the trees you’ll be saving!
If you haven’t made the best of social media this year, but you want to get started in 2012, just relax and enjoy the festive season, don’t panic!
However, if you really do want to get started, please make a real commitment, don’t half do social media, don’t give it a couple of weeks and decide it’s not worth it! You may as well just keep wasting money on traditional marketing and advertising. Social media takes time, resources and effort, but it will pay off if you do it correctly. Start with completing your LinkedIn profile 100% and then add a blog with connections to your website and any other social media platforms you may have. (Need help? Call me!)
Don’t make a song and dance about social media, it’s as easy as you make it and don’t try to do everything at once!
We all know that social media is taking a large amount of market share from traditional marketing and advertising, it’s obvious, it’s all around us and it’s happening daily. We know that people trust adverts 80% less than peer recommendations, so we don’t need to be a social media genius to see where things are going, permission marketing is the way ahead and the way of the future.
Everyone, especially Generation Y, uses mobile devices one way or another and where do they take you? Online, right? We can’t carry TV’s around and people are getting used to hand held entertainment, it’s personal, it’s current and it’s vast!
The 21st century has turned its back on intrusive advertising in every possible way and we can quickly and easily see our peer recommendations on social media platforms such as Twitter, Facebook, Google+, YouTube, LinkedIn, Digg, Posterous, Tumbler, Subjot, Quora, Empire Avenue, etc… or by a quick text. Not so very long ago we had to make a telephone call and hope our peers were available for a consultation.
However much we love and adore being online and involved with social media, we must try and balance our lives (Says super hypocrite MarketingM8), we mustn’t get too obsessed about every Tweet or comment that concerns us; we’re bound to miss things occasionally, but we shouldn’t get too emotional about it. For corporations with deeper pockets we can monitor every single word and every single social media platform 24/7/365, for comments good, bad and indifferent, but everyone else, except for politicians, should just relax and enjoy the benefits of 21st century communication.
Happy Christmas everyone! May 2012 be a peaceful and prosperous new year for you and if you need professional social media help, call me!
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